Alita Joyce

Alita Joyce is a User Experience Specialist with Nielsen Norman Group. She is a mixed-methods researcher with a specialization in cognitive psychology and behavioral observation. Alita has published research on a diverse range of topics, such as interface design patterns, young technology users, social media, emerging technologies, and strategic design initiatives. 

Alita regularly leads hands-on UX trainings for a global audience and advises companies on improving their user experience and design practices. She has worked with clients in a variety of industries, including healthcare, finance, insurance, government, education, and design agencies.

Prior to joining NN/g, Alita supported university advancement systems by critically evaluating interface components and working with stakeholders to balance user and business needs. Alita also studied Information Design and Strategy at Northwestern University where she conducted research on learning theory, gamification, and educational interface design. 

Alita is based in Seattle, WA.