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Don Norman on the term "UX"

Summary: We asked Don what he feels about the way people are using terms like “UX” and “user experience” these days.

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https://www.youtube.com/watch?v=9BdtGjoIN4E

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Don Norman is co-founder and Principal Emeritus of Nielsen Norman Group. He is a member of the National Academy of Engineering, has been awarded three honorary degrees, and is the founder and director of the Design Lab at the University of California, San Diego.

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