Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice.
Kate has extensive experience conducting user research to guide UX strategy for websites and applications. She provides UX advice to clients from a wide variety of industries, including finance, healthcare, government agencies, ecommerce, B2B, and nonprofit organizations.
Kate’s recommendations and research findings are informed by her background in information theory and design, as well as her development experience. Prior to joining NN/g, Kate worked at IBM, first as a Web Content Manager and then later as a Front-End Web Developer. She also worked in UX design for a small web design agency.
Kate holds a Master's degree in Information Science with a specialization in Human-Computer Interaction from the University of North Carolina at Chapel Hill.
Kate is based in Raleigh, North Carolina.
Interpreting data trends in conversions, pageviews, and other user actions to identify opportunities and guide UX design
Systematic methods for creative solutions to any UX design or redesign challenge
Use metrics from quantitative research to demonstrate value
Gather insights virtually through usability testing and other remote methods
Be an effective UX professional: Know the lingo and sell the process
Web content for the way your audience thinks and behaves
Ecommerce User Experience (1 report)
