Summary: Qualitative and quantitative methods both have their place in user research, but they address different issues in the UX design process. Understand the differences to pick the right method to learn what you need.
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Quantitative vs. Qualitative Usability Testing
Both these complementary types of user research play important roles in an iterative design cycle. Qualitative research informs the design process; quantitative research provides a basis for benchmarking programs and ROI calculations.
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