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Top 10 UX Videos of 2017

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These are the videos published in 2017 that received the most views from the audience. Each video runs for 2–3 minutes, unless otherwise indicated.

  1. Flat Design Decreases User Efficiency
    Though aesthetically appealing, flat designs often force users to guess which elements are interactive, leading to increased user errors and frustration.
  2. Hamburger Menus Hurt UX Metrics (6 min.)
    Discoverability is cut almost in half by hiding a website’s main navigation. Also, task time is longer and perceived task difficulty increases.
  3. The 5 Steps to Customer Journey Mapping
    Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs.
  4. F-Pattern in Reading Digital Content
    Eyetracking research shows people read Web content in the F-pattern. The results highlight the importance of following guidelines for writing for the Web.
  5. Logo Placement Affects Web Navigation and Brand Recall
    Shifting your website's logo away from the top left corner impairs navigation efficiency, and may also reduce brand recall.
  6. Tips for Icon Usability (4 min.)
    6 UX guidelines to ensure that your users recognize your icons and know what they mean.
  7. Design for How People Think (Don Norman)
    Design for how people are, not what you want them to be.
  8. Are You a Cognitive Designer? (Don Norman)
    Don Norman answers the question people often ask: What kind of a designer am I?
  9. Jakob's Law of Internet User Experience
    Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Design for patterns for which users are accustomed.
  10. Making Flat Design Usable
    The hazards of flat design and 5 key UX guidelines for making flat design usable.

Bonus Video

The following video was published December 29, 2016, so it doesn't officially qualify as a "top video of 2017." However, it received virtually all its views during 2017, and enough of them to easily qualify for the top-10 list.

  • Web UX 2016 vs 2004 (21 min.)
    Jakob Nielsen presents a rare longitudinal study of 12 years' evolution in web usability. This was Jakob's keynote at the London UX Conference.

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