Customer Journey Mapping 101

Summary: The 5 components of a journey map and the benefits of using this qualitative method as part of a UX design process to discover, document, and share the bigger picture of what users want.

https://www.youtube.com/watch?v=2W13ext26kQ

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Journey Mapping 101

A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

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Sarah Gibbons is Nielsen Norman Group's Chief Designer. She works at the intersection of design research, strategy, and user experience design.

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