5 Qualitative Research Methods

Summary: Qualitative user research is invaluable for UX design. Here's an overview of 5 key methods beyond standard usability testing that are especially useful for early discovery studies.

https://www.youtube.com/watch?v=dyHMTaQJmYo

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Sarah Gibbons is Nielsen Norman Group's Chief Designer. She works at the intersection of design research, strategy, and user experience design.

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