Service Design 101

Summary: Service design is the activity of planning and organizing a business’s resources in order to (1) directly improve the employee’s experience, and (2) indirectly, the customer’s experience.

https://www.youtube.com/watch?v=ojqN3tZqcew

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Service Design 101

Service design improves the experiences of both the user and employee by designing, aligning, and optimizing an organization’s operations to better support customer journeys.

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Sarah Gibbons is Nielsen Norman Group's Chief Designer. She works at the intersection of design research, strategy, and user experience design.

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