Attending this course and passing the exam earns 1 UX Certification credit, which also counts towards the optional UX Management Specialty.
Learn more about NN/g's UX Certification Program.
Design thinking, early UX methods, content strategy, market research, quantitative assessments, process innovation, design patterns, and UX career development
The course is mainly in lecture format with several group exercises to reinforce the learned principles and guidelines.
The course also includes:
Attending this course and passing the exam earns 1 UX Certification credit, which also counts towards the optional UX Management Specialty.
Learn more about NN/g's UX Certification Program.
"Instructor was great. Course was interesting and engaging. More tailored to larger organizations. Provides a 'big picture' view of UX."
Akil Annamunthodo, Toronto
"Really good course, it's actually given me tools to plan my next steps on my UX challenge. You realise that no matter how mature your organization is, in UX, we all face same barriers and challenges!"
Caralina Bravo, SODIMAC
"This course was great at addressing practical, real world situations I've faced when introducing the UX process into my organization."
Chris Lenhart, GES
"Discussion and exercises were particulary helpful to me. I have had several epiphanies! Instructors were highly skilled and credible! The content is complete and concise — no doubt from years of iterations and experience. I'm grateful there is a growing UX community I have tapped into!"
Melinda Baumammo, University of Virginia Library
More Participant Comments
"Provides an end to end toolkit to deliver UX to your organisation."
Joseph Foster, American Express
"Great delivery — very well presented. Talking with others in the course who are grappling with UX strategy implementation challenges was both inspiring and cathartic. Christian Rhorer set up a warm, friendly environment for us to exchange ideas. Also appreciate Rhorer's humorous demystifying of UX jargon, which also drives me NUTS!"
Laura McNamara, Sandia
"The speaker is highly credentialed — used awesome real world examples. Best conference I have attended. He was really effective, engaging and made today a valuable learning session. Definitetly recommending this for my entire team."
Tricia Yarusinski, SunTrust
"Christian was fantastic,from tying strategy to action and the history of UX. He covered it all in a content-rich, action-packed day of actionable strategies I can apply to my practice."
Kristine Howell, Duo Consulting
"This is great for participants who are becoming strategic partners in an organization and give UX a voice or seat at the table."
Robert Torres, ABS-CBN International
"Very eye-opening, not just for designers. Please invite your colleagues to join you."
Nick Frame, TaylorMade Golf
"This course provided a great structure for considering how one might define, develop and implement a winning experience and design strategy in their business."
Michael Reis, USANA Health
"Very applicable to oneself — relevant examples and exerises, leave with real-world, ready to execute knowledge."
Shaina Antila, Collegis Education
"This course helped me learn to speak more effectively about how UX design can impact business, content, and organizational strategies."
Jeannie DeLoach, Prolific Interactive, Brooklyn, NY
"If you are a UX Leader, you need to take this course!"
Hugh O'Carroll, Horizon Blue Cross Blue Shield
"Christian is awesome and it's a very useful survey of all the major pieces of UX strategy. The crowd discussion is for me the most interesting part of the engagement. Love to hear success/failure stories."
Hugh Morrow, Vanguard
"Amazing course with lots of interactions during the class. The course gave me lots of tools that can be directly implemented to improve my work from next day. Really actionable."
Sakshi Sachdeva, Robert Bosch Powertools, Biel, Switzerland
" Really great opportunity for networking and deepening your knowledge about user experience strategy. The course is well suited for beginners as well as seasoned professionals."
Marcela Morales, Fannie Mae, Washington DC, USA
"High level concepts + solid examples to help round out your understanding of how UX strategy works. You can get a lot of the high-level ideas from other reading, but that's to be expected."
Jerimie Lee, Madwire®, Fort Collins, CO
"It provides a good overview of the different elements of UX and UR that feed into creating a good strategy."
Bethan Brown, Office for National Statistics, Cardiff, Wales, United Kingdom
"Great course! Really liked the speaker's enthusiasm and the group breakout sessions. Lots to take in but definitely took away a lot of new strategy ideas and some resources to look back on for future use."
Lauren Stewart, Office for National Statistics, Cardiff, UK
"Good insight on how to sell out UX to companies — touches on a lot of points and topics but it all makes great sense."
Victoria De Paymeyrol, Blue Infinity
"Tons of insightful information allowed me to think of ideas and ways to improve my team and start to incorporate more UX into my organization."
Bradley Molcada, Veyo
"Wow! What an amazing expert. Christian has been there, done that, and designed the better T-shirt."
"The speakers have a wealth of experience, they were very good presenters. I found the real-world examples very useful."
Martha Bramley, British Council
"This course is exactly what I needed. I feel empowered and excited to return to work and share my new UX strategy for the organization."
Kim Gausepool, Virginia Tech
"I wish every person on my team could have taken this course. It should be required like compliance training!"
Lea Moon, Bank of America
"Did a great job at forcing me to step back and think about the difference between customers and users. Because of this, I am able to have empathy for our business leaders. Thus giving me the ability to work effectively with them and sell UX internally."
Emily Schepp, Giant Creative Strategy
"Fantastic course. Christian not only gives an overview of all the elements of UX strategy, but he also gives enough explanation, insight and real life examples of each of them for it all to gel into a full picture. I also enjoyed the level of activities and sharing of experience among the group."
Monika Hazle, Ash Digital
"Super insightful, laser-focused and a great learning experience. I would highly recommend this course to my colleagues."
Hatem Amin, Hued
"Instructor is knowledgeable, passionate and held audience attention very well."
Brad Zylstra, Amway
"Instructor is knowledgeable, passionate and held audience attention very well."
Brad Zylstra, Amway
"The instructor was very knowledgeable, easy to understand. The course had wealth of information and he made it feel simple and easy to process. The class was engaged and it felt more like a discussion rather than a lecture."
Vladimir Polyak, Modernizing Medicine
"I loved the course — I thought it was a deep but wide ranging course on the many different facets of UX strategy, only some of which I was thinking about."
Todd Morrison, Perfect Sense Digital
"Great presenter. Fairly fast paced but entertaining and very knowledgeable."
Craig Pickering, Harris
"The most complete talk about strategy and design. Very focused on design activities and business value. Provided a roadmap for integrating UX into a large organization and even a roadmap to start thinking about the next 5 years of my career. "
Vanessa Colina, Inter-American Development Bank
"Excellent credentials, validated by the knowledge level and passion on display."
Darren Hood, Quicken Loans
"I really enjoyed the class so much I signed up for another."
Caspar Stuart, Stuart Design LLC
"Christian was entertaining and engaging, telling his story along with the UX story along the way, in a fun and informative delivery!"
John Costa, PWC
"This course has given me a framework to guide the development of digital strategy as client projects."
Besie Coulter, Caktus Group
"Great, holistic, well balanced course on ux strategy! Christian was superb at engaging with his class."
Christian Mancady, Accenture
"There are so many facets of strategic ux and it can get overwhelming. This course course helped visualize all the concepts as well as provide a structured approach to ux strategy. I now have a solid understanding on where to begin."
Carolos Toval, Mediware
"Made me step back and rethink current strategy or lack thereof at my company, and made me think of new ideas to try and implement"
J Dinslage
"It was incredibly comprehensive, engaging and useful and delivered really well."
Justine Smith, ResMed
"Christian is a great presenter and has a wealth of knowledge to draw on. Great energy and engagement."
Jodan Cook, the Iconic, Sydney
"Christian is a great speaker and the delivery of the content is very pleasant. The course covers business, process, design/UX and organisational strategies on a high level but with enough information to be well worth it!"
Renan Castro, Xref
"Fantastic overview of design strategy, great jumping point to get deeper."
Dan Moran, Whytwo Counseling
"This course is a great option for people with broad and deep knowledge of their organizations. Focused exercises help you define strategic application of UX research, development and org techniques/changes."
Judith Scanlon
"My highlight for the week. Well rounded, depth where needed. Learnt a lot. Fantastic communication."
Nathan, health.com.au
"I feel like this course really helped me understand how to position user experience within the product development of our company."
Ashley Morgan, Quicken Loans
"This is a good high level overview of many different aspects of UX strategy."
Chris Sholtens, WHEDA
"Great course. had many insight throughout it."
Kevin McGinty, Vertafore
"Super knowledgable instructor w/lots of practical, relevant experience to share. Less theoretical than many courses I have taken in the past."
Rachel Finch, Intel
"Section on "pure" was very provocative. Would have liked to hear more. Executive preference for quantitative data was key."
Erik Gloor, Fitch Solutions
"There is a lot of information to take in all at once but I'm excited to apply this at my company. I appreciate that it tailors to people already practicing in the industry."
Marsha Chan, NLogic
"This is a great course for existing or people who are interested in becoming UX Managers. I wish I had taken this course before becoming one."
Yung Tsai, General Motors Financial
"Great overview of managing UX strategy, with many pointers to dive for deeper information."
Rachel Showalter, Crutchfield Corporation, Charlottesville, VA
"This is a great course to reflect holistically about how you approach UX in your organization. You might have great individual UX contributors but without the right processes or structure, they might not bring many fruits. The course brought me lots of insights about how my cross-functional team works and what we could improve together. The part about UX and Agile was also a big question — I am glad about the way Christian approached the topic, very practically. I feel more empowered to talk to my teammates now."
Cynthia Mayer, Visa, CyberSource, San Francisco
"Really enjoyed this course, especially the breakout rooms which worked well despite being done virtually. Liked the interaction with the speaker and the ability to ask questions and get answers at different parts of the session. Thought the way of mapping of behavorial, attitudinal, qualitative and quantitative research feedback was brilliant!"
Richard Tanner, Atradius, Cardiff, United Kingdom
"Christian was incredibly knowledgable. He has truly "lived" the experiences and strategies that he is teaching about. Great comprehensive overview of many strategies and how they affect each other."
Erin Lauderman, Ameriprise Financial Services, Minneapolis, United States
"Essential course for anyone on the management/ strategy /consulting side of design. Christian's PoV on the subject helps widen perspective on application of design within multiple business areas which have a human touchpoint, apart from just what is traditionally thought to be 'UX'. This course helps designers stay ahead of the curve as businesses continue to evolve & the future of business strategy integrates further with UX/CX/ design strategy."
Shreya Sharma, Boston Consulting Group, Mumbai, India
"I can't wait to use these insights starting on Monday! Exactly what I needed at this point in my leadership career. Thank you!"
Lauren, Atlanta, GA
"I got the answer what is the Strategy and What to do to be strategic, and it turned out I'm already doing a lot from the list. This was like a systematization of my knowledge. Also, I got the understanding of Next Strategic steps to take at current team."
Jenia, Corva, Kyiv, Ukraine
"The course content is very well structured and was very aligned with the industry need. You can start applying the same from day after the training."
Bimal, Chicago
"Incredibly awesome course, I got a lot about building awareness for some very common problems, including how to merge the UCD process into an Agile development environment, understanding the different genres of UX strategy, and tactics for each genre. Christian's presentation skills are just so smooth too."
James Hsu, Silent Letter Design Studio, Los Angeles, CA, USA
"I would tell people to take this course, whether a seasoned UX designer or new to the industry, as it provides a good primer for approaching UX design in different company cultures."
DeAndre Hutton, Visa, Inc., Austin, TX, USA
"Wonderfull conference, I absolutely enjoyed every single minute of Managing User Experience Strategy. I especially appreciate the tip "speak in their language" I would strongly recommend attending this course, Christian is a great teacher, he made this course go super easy and fast and made us all laugh with the "f" word :))"
Mey Nenadic, Telia Company, Stockholm, Sweden
"A great broad and high level view of the elements that go into formulating a UX strategy. Really interesting on UX process within waterfall and agile."
Przemek M, Schneider Electric, Victoria, Canada
"Excellent course and teacher! NN/g courses are the gold standard!"
Nicole DeBace, Cisco AppDynamics, Minneapolis, MN
"I really enjoyed this course. I wanted to challenge myself, since UX management and strategy is not something that I have to give much thought to in my role as a research assistant; and I found it to be right at my level. A nice balance of reinforcing things I already knew (and even putting some of it to words I didn't have) with introducing new concepts in a digestible and interesting way."
Tory Flack, Google via Adecco, Chicago, IL - USA
"I absolutely benefitted from this class - for me, the content was a good and balanced mixture of things I did not know and a nice confirmation of my knowledge / skillset."
Luis Klefsjo, YLD.io, London
"Aside from the great content regarding main topic - the Strategy - there's a wealth of information about all the aspects of UX. Rounded up nicely together. For me it was great in reinforcing and putting a structure to what I already knew/practiced but also open my eyes on some aspects I wasn't aware of. Ordered 4 books mentioned during the course (while attending the course)."
Bart, BartNowak.com, London, UK
"I highly recommend this course to anyone considering leading and managing a user experience team. I got enough of an overview of the user experience strategy and to relate to the flavours of "strategies" and how we can come to work together."
Bonny, BC Government, Duncan, BC Canada
"There are so many golden nuggets in the material that it's totally worth it. The class validated what I thought I knew and showed me what I needed to do to fill my knowledge gaps within the company I work at. Highly recommend."
Stephy Hogan, Severn, U.S.A.
"The course really works well when considered in a larger scope of other ux management speciality certification courses. It goes deep into industry practices and delivers objective insights that can actually help in any line of work that grapples with proper user experience implementation."
Velimir, Trikoder d.o.o., Zagreb, Croatia
"It helps to level up your career and make you feel confident about your work."
Désirée Melusine Mostajo Blanchard, Product Designer, Lisbon - Portugal
"Very detailed course with A LOT of information and hands on exercises. It is business oriented but as someone coming from an agency I will be able to take a lot of the information to my clients and work on their UX strategy with them."
Laura Heine, b13 GmbH, Stuttgart, Germany
"Packed with great information and actionable insights to take back and apply."
Barbora Batokova, Software Engineering Institute, Pittsburgh, PA, USA
"I will tell my colleagues and friends to attend this course, it gives me wonderful confidence, it also helps me to implement this methodology in my organisation, it gives me a solution to manage my business. I totally loved this course, I wish to enrol in lots more courses provided by the team."
Vikram, Olam International Ltd, Chennai, India
"I highly recommend this class to all UX Researchers and Designers, it helped me understand and articulate how to manage UX strategy. I am excited to share my learnings with the R&D and product teams I support."
Mandi Hall, Microsoft Research, Seattle, WA
"Although I've heard about - or already practised many of the topics covered, it really helped me understanding the background and making the connections."
Leon Schlechtriem, Kaiser X Labs GmbH, Stuttgart
"I think that it is very beneficial to see how all the various roles within a business unit work together and the need for addressing Agile versus UCD."
Michael W. Boyce, US Army, West Point, NY
"It gives a good overview of all the aspects which a modern-day UX practitioner should be aware of and learn about. As a designer with experience this course helped me uncover holes in my knowledge (mostly business related) and fortify the parts I already knew about. It made me more aware of areas I can focus on in order to provide more value during my career. The last part about Agile and UX is very interesting."
Blaženko Davidović, Raiffeisen Bank International, Zagreb, Croatia
"I've really benefited from taking this course, it's been incredibly helpful to learn how to apply and how to think about applying UX to strategy. I've really enjoyed how much the research methods and research outputs have been framed around gaining buy-in and gravitas within organisations and will definitely be taking that away to apply within my organisation."
Hannah Roke, Office for National Statistics, Cardiff, Wales
"Great content, amazing instructor. Just what you need to boost UX strategy in your organisation."
Vrushali Raskar, John Deere, India
"This course provided great tools to help me go out and establish a design culture at my company. We covered a wide range of topics and had great conversations & exercises that sparked inspiration and built upon prior knowledge, as well as sharing resources!"
Marena, Proton.ai, New York, NY, USA
"I would recommend this course to anyone that is moving for the first time into a managing role and needs to have an overview of all the areas of UX and which strategic aspects you should consider. Even though I knew most of the methodologies presented, I still learned new ones, it has been really insightful in terms of examples and books recommendations. Seeing all those topics coming together was great! The interactions with the instructor was really good and he answered all my questions. I really liked the part about product development processes (combining Agile & UX)."
Marta Andreoni, TX Markets AG, Zürich, Switzerland
"Very good to start with a very broad, and yet detailed understanding of UX strategy concepts and vocabulary."
Lucas Henriques Rodrigues, Blexr, Malta
"A great speaker with lot of experiences and real life examples in all the topics of beginning in UX and structuring you work."
Martin Puškáč, IceBear - Creative Igloo, Bratislava, Slovakia
"Great overview of UX Strategy. Well worth the time & cost."
Racheal, Government, Missouri, United States
"Excellent overview of UX strategy with some deep dives into key topics. Christian keeps the energy up the whole time and intermixes examples from his broad background in UX. Highly recommend."
Ken Blodgett, State of California, Sacramento, CA
"I'll tell them to definitely do it."
Carolina Gancev, Hash, São Paulo, Brazil
"What an incredibly insightful course, jam packed with real-world examples and wise advice on what worked, what hasn't in past, with sound critique and suggestions on existing methodologies. The only thing I dislike about this course is it being so short :) Can we pls, turn it into a 2-day course at least? We need more UX courses on UX Strategy and Management, and how to deal with business politics."
Vivien Anayian, Vancouver, Canada
"Provides a very good overview of so many aspects that are and potentially could be relevant to "UX strategy" in your company! Some of them are part of my daily work, but there were also some I did not really consider before as a means to influence a more strategic positioning of UX in my company (e.g. use sketching as specific means to improve the quality and outcome of (product) strategy discussions in meetings)."
Gaby Wenneker, Heidelberg, Germany
"Be like Nike and "just do it!" Lots of great insights and chances to discuss and network with like minds."
Michael Ryan, Frazer Computing, Canton, NY
"A must do for any employee that wants to reach a leading role, as it gives a nice and crisp summary through all relevant topics you as an UX designer should know."
Florian Kirchner, XING Marketing Solutions, Hamburg, Germany
"It definitely gives you great tools to take back to your work and connects you w/ people facing similar challenges as you."
Brian McDonald, Silverchair, Charlottesville, VA, USA
"Great high level strategy course, helpful for a UX generalist to bring insight back to company to make an impact."
Holly Inners, Newfold Digital, Jacksonville, USA
"I would recommend it mainly because of its broad showcase of UX subjects and how these are related and co-related to each other. It is really refreshing and motivating!!"
Agustin Federovisky, Doubledot Media, Córdoba, Argentina
"If you are seeking an overarching UX Strategy management course, this is it. You can dive into the details through other coursework, but this course provides a good understanding of how the Business strategies, Design and UX Strategies, Process Strategies, and Organizational Strategies all make up and play a part in the design of what you may need to lead your UX team to success."
Krista Kostuch, TSYS - a Global Payments company, Atlanta, Georgia
"It's informative and intensive. I recommend it to who want to get introduced to UX management. It will give you a holistic understanding."
Mohamad Hemmat, ADCB, Abu Dhabi UAE
"This course is really good, in-depth and 30,000 ft view of UX processes & strategy. Great information and ready to go implement what I learned today."
H. Patel, Sam's Club
Strategy: Everyone wants to do it, but what exactly is user experience strategy and how can you implement at your company? And if you are not in a position to be operating strategically today, how can you set yourself or your team up to do so in the future?
This session will address these key questions.
User experience strategy can include many activities, such as design thinking, early user experience methods, content strategy, certain types of user and market research, quantitative assessments, process innovation, design patterns, UX organizational structure, and career development. Using real-world case studies, you will learn how to use these concepts as effective strategies for your company or career.
Dianne Lim
Oracle