How to Maximize User Research Insight (Keynote address)
Summary: Increase the reliability and validity of your research findings by incorporating multiple research techniques and following study-design best practices, as explained by Jakob Nielsen at the UX Conference in Las Vegas.
Usability findings derived from a broad base of diverse studies have higher credibility than those based on many users with a single stimulus.
Video Author
Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use.
