Are You Doing Real Discoveries?

Summary: Discoveries are a powerful part of the UX design process, but unfortunately many teams are not doing true discovery. Here are 5 main ways to go wrong.

https://www.youtube.com/watch?v=5bzYyxVGgnM

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The Discovery Phase in UX Projects

Although there can be many different instigators, roles, and activities involved in a discovery, all discoveries strive to achieve consensus on the problem to be solved and desired outcomes.

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Maria Rosala is a User Experience Specialist with Nielsen Norman Group. She plans and executes independent research for NN/g and leads UX training courses. Her strength in various research methodologies enables Maria to derive in-depth insight and guide clients as they improve the UX of products and services.

 

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