Contextual Inquiry: Leave Your Office to Find Design Ideas
Summary: Field studies observe how people interact with interfaces in their own environment. Real-world contexts reveal behaviors for which you might not be aware.
Field research is conducted in the user’s context and location. Learn the unexpected by leaving the office and observing people in their natural environment.
Video Author
Garrett Goldfield is a User Experience Specialist at Nielsen Norman Group with 20 years of practical experience. At Nielsen Norman Group, Goldfield has consulted for clients in a broad range of industries, including e-commerce, automotive, health care, financial, media, telecommunications, education, art and non-profits, as well as highly specialized B2B sites.
