From Research Goals to Usability-Testing Scenarios: A 7-Step Method
Developing goals for a usability study, deciding what to test, and crafting user scenarios can be challenging. This method makes the process straightforward.
Farrell joined All Turtles, an AI product studio, in 2017, where she leads UX Research and Strategy for chatbots and smart-device systems. She was previously an early member of Nielsen Norman Group, from 1999-2017, where she consulted with dozens of companies — multinationals, government, open source, and early startups — regarding website and mobile device usability, interaction design and information architecture. She conducted the User Experience Careers survey, co-authored the E-Commerce User Experience research series, conducted accessibility research for the Usability Guidelines for Accessible Web Design report, and contributed to many other NN/g research reports.