User Research Methods: From Strategy to Requirements to Design

"Great course! Good to have an overview of all the research possibilities and to actually try some methods on the spot."

Elize van der Steen, De Persgroep Publishing

"Fantastic balance of depth and breadth, going into detail on key techniques, but providing an overview of a wide range of methods. Hands-on exercise was very informative."

Evan Kirkwood, Edmonton

"I loved this course. I think Christian did a great job mixing slides/charts/theory with workshop type practice in research. Enthusiastic speaker that kept the participants motivated and having fun!"

Beth Williams, Sherwin-Williams

"This is a very insightful module that underscores the importance of not just collecting data but also turning those into information. It's highly recommended."

Martina Keramida, American Express UK

"This course helped me validate that I was doing the right methods for the projects. I also was able to change the things that I was not doing correctly. I feel so much more confident in my research having gone through this course."

Amanda Sandbeck, JAMF

"Very energetic! The group activities really bring the lecture to life and real."

Kristen Carmello, Entertainment Partners

"Doing the lunch study is eye-opening in that it really makes you look at the environment in a different way."

Daniel High, NuSkin

"This course was great at providing a practical overview of research methods and their uses, as well as providing tips and tricks and real world examples."

Chris, Chicago, IL

"I really enjoyed Christian's delivery. He worked fast but didn't make me feel like I was going over topics I know so fast I couldn't gain new perspective tidbits on proven methodologies I can use with non-UX people."

Holly Cole, iCIMS

"Really useful course. Detailed and engaging. Got a lot of insights on the different methods that can be used."

Grace Maroun

"What a fun and dynamic instructor with great real life experience sharing!"

Don Hill, TDECU

"This course today was GREAT! It was so interactive and collaborative — it made the whole session feel incredibly engaging and informative. I really appreciated being able to learn and immediately put it into practice by doing the research interviews and doing affinity mapping. Thank you for this course!"

Fahmida Azad, A&E Networks

"A very high-energy class. Christian incorporated a real-life exercise where class participants conducted a field & reported findings to a real stakeholder. So much more gratifying than exercises that are based on hypothetical scenarios!"

 

"Dr. Rohrer was very, very engaging and has captivated and held my attention from the start all the way through. There was a lot of material, but he was clear enough in breaking them down and provided enough depth on any one particular topic. Will strongly recommend this class as there were very fun and new handout exercises that were given. This is all new to me and I truly enjoy this experience and exposure! Thank you."

 

"Christian put the class through several practical exercises and interactive discussions that gave the topics more sense and emphasize key points."

Grace Steele, SSFCU

"Great overview of a lot of different research methods and what questions they help answer. "

Lynne Venart, US Holocaust Museum

"I now have confidence in contributing ux research methods to meet the project objectives in understanding user goals and behaviors."

Basia Coultier, Caktis Group

"Excellent and very informational slides. Very well organized. Super knowledgeable, funny and dynamic. Seriously, an excellent presenter. And I do not say that lightly."

Ron Frank, Scout

"Christian delivers the info timely and informative with a patient and engaging demeanor. He initiates group discussion, keeps the flow fun and facilitates with a confidence that speaks experience."

John Costa, PWC

"Great overview of lots of research methods and when it's appropriate to use each method."

Kelli Ciola, Clutch

"Now that we are all expected to be 'unicorns' in ux, this course should be required of all team members who need to preform research."

Beth Gray, Kroger

"Highly recommend! Group activities and interaction were very engaging, which enforced what we learned in class."

Dennis Young, Torch Technologies

"High energy all day!"

Ann Scharenberg, Nestle Purina

"Christian was a great instructor. Excellent at rapport, very personable. Loved the interactivity in the class."

Linda Campbell, HMH

"Loved doing the crits of examples. Loved that the examples and discussions were non-judgemental and encourage you to do research instead of blocking yourself b/c of lack of perfection or contraints."

Briet Tornes, Solstice

"The hands-on research exercise we did over lunch and in the session afterwards helped to solidify understanding of various concepts and gave us the experience of consolidating & interpreting findings that were useful. Good fun!"

Felicity Quadri, Compare the Market, Brisbane, Queensland, Australia

"The presentation slides and article written by Christian is so detailed that they can be referred to as a cheat sheet."

Soh Shi Quin, Housing Development Board, Singapore

"It's a fantastic outline and more than an overview. Breadth and depth are fantastic for a single day course."

Steve Yatson, Product Ops

"This class is a wealth of knowledge and resources. Highly recommend!"

Meagan Tonge,  ADTRAN

"Amazing hands on course that helps participants learn through practice. I really enjoyed the course. The interactive nature of the course allows exchange of ideas between peers."

Esra Mescloglu

"The matrix made it very easy to visualize which method to use. Will be taking back to my org. I liked the hands on projects. They were helpful in gaining a better understandiong of the topics covered."

Amber Allen, Greenway Health

"I really liked the level of interaction in the course. Learning about research makes more sense to me when I actually get to do it."

Morgan Timperley, Physicians Mutual

"Fantastic workshop! Hands on, applicable and reinforced teaching with collaborative field study. Best conference I've ever attended."

Kristine Howell, Duo Consulting

"Christian has an uncanny ability to simplify complex models in a delightful way. Humor, storytelling & insights made the day fly. Activities were so well positioned and made it all stick."

Christina Balda, Milwaukee Tool

"This class was awesome. Dr. Rohrer is a very good speaker and makes class enjoyable w/his examples of each topic taught. Look forward to future classes."

Christine Rainey, Lockheed Martin

"Even though his voice was hurting, he still gave a wonderful course and was very helpful. I am glad I took the course. I am just getting into the UX field and am much more confident now deciding which studies to use."

Robert O'Malley, eClinicalWorks

"It was a good mix of topics. Great instructor. Lots of relevant content. i enjoyed interactive exercises."

Serene Mireles, GE Healthcare

"An informative introduction to UX research methodologies. CR knows his stuff and is a lot of fun."

Elizabeth Hylton, Lumeris

"This course was a great overview of all ux methods that are popular. I loved that there were tips and tricks to when they're most useful. When there is a small budget, stakeholders not on board or time!"

Dana E, Imperial Supplies

"This course is mandatory if you want to be a great user experience researcher."

Daniel González López, Microsoft

"The course is packed with valuable information and the lecturer is excellent."

Maria Ines Castro, Mastercard, Dublin

"Wow, super intense, tons of information, a great overview of the majority of user research methods, with great information and tips about how to do them."

Luciana Terceiro, Stockholm, Sweden

"A great intro to a range of research techniques along with pitfalls to avoid."

Mark Branigan

"Great course with a wealth of information. Christian had an abundance of knowledge in the various methods and his delivery and explanations were unchallenged. I feel equipped to go out and being exploring new approaches."

Leah H., Roar Digital, NJ, USA

"I thought it was really informative and fun, I would definitely do it again!"

Jen Knox, American Express, Phoenix, United States

"If you want to benefit from the condensed knowledge of an experienced UX professional and learn about the practical selection & implementation of multiple research methods, then visit Christian Rohrer's course!"

Niels D. Siebenborn, Keen Design GmbH, Frankfurt am Main, Germany

"I would definitely recommend this course to others, especially those who are new to research and are confused about when to use which methodology and want to know more about the pros/cons of each, what they can learn, etc."

Leah, Amazon, Cork, Ireland

"The benefits I got were having explanations to terms and tools I haven't been exposed to yet, and networking to discover other workflows and tips from other designers."

Seh Hamjong, Houston

"Great overview of UX research tools that are available to answer typical UX questions. Very organized and I came away with research solutions for questions I had."

Chen, Arizona, USA

"Great course! Highly recommend."

Nicole DeBace, Cisco AppDynamics, Minneapolis, MN

"This is such a great course to either get a lay of the land, learning about all the research methods out there, or to get new perspective and nuance on methods that you might already know. However, for me, the distinction between this course and most other resources out there is the instructor. Christian is such an experienced professional with a depth of working industry knowledge that he draws from regularly to highlight different points - it's the difference between learning from a professional chef vs. learning from a cookbook."

Janise Chan, Hopelab, San Francisco, USA

"I've learned about the benefits of user research, and I even have buy-in from the rest of the company. This course dives right into specifics about how to plan each type of research study and do it successfully. I am excited to get this research rolling for our company!"

Crystal Cary, Frazer Computing, Inc., Canton, NY USA

"I am an experienced academic social scientist pivoting into UX research. This really helped me understand the product-focused business context of how to do the various methods. I would highly recommend this to other friends making a similar pivot."

 

"It was extremely helpful, especially for someone with imposter syndrome who lacks confidence."

Judy Reiter, QVC & Cohesive Whole, Wayne, PA - USA

"Yes, I love that I walked away knowing which user research method to apply depending on my goal."

Rachelle Caparroso, USAA, Austin, TX USA

"If you're looking for overview AND deep-dive into the most relevant landscape of user research methods, THIS is the course!"

Doug Roerden, FM Global, Johnston, RI

"I really enjoyed this course, I learnt a lot in a simple way. Christian is a great speaker, experienced and passionate! I absolutely suggest taking this course if you want to learn what research method is better to use and why. It also gives you a better understanding and knowledge, really detailed for the time we had, of all the different methods. Thank you, Christian, it has been such a great experience!"

Gaia, London

"I really enjoyed the course. It is a lot of information with regards to the different research methods. However, the activity complements really well as you can apply all the information. I really benefited from the course and would advise everyone trying to understand more about UX research methods to take it. The instructor is also very knowledgeable and you can really feel his expertise from the way he teaches."

Aishat Aloba, United States

"It is a "must" :)"

Cottray Olivier, Audire Consulting, Lille, France

"Would absolutely tell people to take this course. I liked that it was a focused on research methods that I can go back and use for myself in my world."

Marlainna Sweetman, Stretto, Irvine

"Great course for those who are fairly to UX Research or just the field in general because you run through all the research methods and come out of the course with a good understanding of what UX research entails. I enjoyed it!"

Leslie Lung, Esri, Brea

"Very interesting class, you get to learn about many research techniques. The activities are very good and you get to network with many people."

Edwina Fautrai, Paris, France

"Very thorough review of research methods, helpful for a review or first time learner."

Brigit, Vancouver, BC

"Very useful, gained experience and new knowledge about user research. I think it applies to my job."

Farizky, Telkom Indonesia, Indonesia

"I absolutely benefitted from this course. I liked the survey section especially since it is relevant to my current project."

Joe Keogan, Raytheon Technologies, Farmington, USA

"I'll recommend this course to my researcher colleagues since all the method described in a very good way, and Christian explain it concisely and to the point. What I like?
- All methods are briefly described, yet profound
- THE MOST EPIC, we have time to practice with other participant who come from various other countries. What a very enjoyable and insightful experience!
All the things I got in this class will very beneficial for me as a researcher! So far, I haven't found anything I don't like about this class."

Siti Nurul Fatimah, PT. Telkom Indonesia, Jakarta, Indonesia

"All UX designers should take this course to better equipped themselves with the most updated research methodologies and tools."

Sharon Lizarazu, Fort Lauderdale

"Great overview of the topic, and dove into depth in just the right areas."

Tim Berman, Constellation Software, Inc., Granbury, USA

"Yes, I am very happy with this wonderful experience. The material delivered really exceeds my expectations. And moreover, I can immediately practice it with other people who are also learning. I thought, if there is a chance I would like to take another class at NNG."

Rahman Abdul Razak, Telkom Indonesia, Bandung, Indonesia

"Fantastic class. Jam-packed with tons of valuable information. It's like drinking from a UX fire hose on full blast, and you'll get 100% value out of this course without a doubt. Actual hands-on interviews were effective. Can't wait to apply all the information I learned!"

Steve Kandianis, Verisk, Bethlehem, PA USA

"If you want to learn more about the different user research methods available, this course is for you. Christian does a great job of providing examples of tools/platforms you could use when utilizing any of the user research methods."

Ebun Omiwole, Arizona State University, Phoenix, Arizona

"This workshop provided a good overview of all of the user research methods that are used in the field of UX. Christopher Rohrer was obviously an expert in the field and was able to answer all questions that students had, even on obscure research techniques. I would love to take more workshops from him."

Kathleen Watson, Katsvision, Los Gatos

"Overall I think the content and format was very good, felt like a conversation and discussion most of the time as opposed to too much one sided delivery. The Instructor was extremely knowledgeable and did everything he could to answer any questions. Really great experience, I feel I did benefit from it and would highly recommend to anyone else."

Colin Dow, CAE, Ottawa, Canada

"I would absolutely recommend this course! The methods were explained in a very thorough way. I could instantly relate Christian's examples to my projects."

SOFIA KLEIOSI, European Commission, Brussels, Belgium

"Very insightful course covering many different research methods with great real life examples."

Martin Puškáč, IceBear - Creative Igloo, Bratislava, Slovakia

"Great class for a research newbie or a seasoned veteran of the field. Christian does an excellent job of covering all the important industry standard methods. I was able to walk away with an understanding that I can instantly implement within my team."

Rob Mohan, Kroger, Cincinnati OH, USA

"This course is a perfect overview of main research methods & how to apply them in real life. The course is very applicable thanks to the perfect combination of theory and exercises."

Yingdi Qi, Google, Mountain View, U.S.

"It was a wonderful overview and I really enjoyed applying what I learned with class members."

Cullen Stephenson, Rally Health, Wilmette

"I would say it was great to have an overview of basically all methods. Great starting point to have guidelines and know when to use each method."

Joana Beltrão Garrido, Talkdesk, Coimbra, Portugal

"I like that it has a high overview of multiple research methods, it includes techniques as well as guides to apply what we've learned."

Abygail Guerrero, USAA, San Antonio, USA

"I definitely benefited from this course. I appreciated how it gave structure to some of the things I was already doing in my design process and gave me new things to try out."

Alyssa

"I liked this course, but am a bit overwhelmed with being able to apply the correct tools. Well worth the time and it will help me expand my UX toolsbox. Thanks!"

Mike Sukow, Accenture, Chicago, IL

"This course is beneficial to all those who wish to get into user research and know about how all methodologies are conducted over the years and how its done remotely."

Justin Samuel, Flutter, Isle of Man

"It´s a great course to take to get the tips for picking the right research methods for the different problems that you may encounter, plus, the instructor shares insights from real cases."

Teresa Perez Alati, Banco Galicia, Buenos Aires, Argentina

"This course was exactly what I expected, so I would explain it the same way I envisioned it: an exhaustive overview of all UX research methods and how to know which one to use for what. Now that I attended it, I would probably add that it was big on theory AND practice (the experience of the speaker was a huuuge contribution to the quality of the course to me). And I'm leaving with enough material to not be in need of any training on the subject ever again... only practice 💪 So definitely worth the price!"

Axelle Migniot, leboncoin, Paris, France

"I would highly recommend this course to people who want to get a thorough overview of the different Research Tools and when to use which one."

Svetoslav Obretenov, empower GmbH, Cologne, Germany

"I like the most info about different online and offline tools fitting specific research methods. Also thanks to the course it will be much easier for me to choose a method for specific research purposes."

Aga-Inez Hopciaś, hubraum the tech incubator of Deutsche Telekom, Krakow, Poland

"Christian has a wealth of knowledge to share with you: KEEP UP! There wasn't a single moment while he was speaking when I wasn't learning something. This course follows Christian's Managing UX Strategy course nicely, as you receive a high level overview and are now able to take a deep dive into Qualitative vs. Quantitative and Attitudinal vs. Behavioral research methods, and then analyzing, interpreting and finally presenting that data. An unexpected bonus was discovered when we had great tribal knowledge in our group; it was wonderful to learn from other industry experts as we all gained a few notches in our tool belts together. I received more information as a whole from this course than any other course I've taken with NNg (case in point: the amazingly informative 260 page slide deck)."

Ann Criqui, (Self-sponsored), Denver, Colorado, USA

"For someone without much experience in UX Research this was helpful learning industry standard and getting visibility to some of the best tools to use when conducting and analyzing research."

Lauren Hampton, Texas, U.S.A.

"Was happy with focus on interviews, studies & surveys over other research methods. I can read about A/B and card sorting. Needed to hear expert opinions about the more subjective methods and ways to analyze results."

Melinda Baumann, University of Virginia Library