Summary: Visual design details like fonts and colors can have subtle but important effects on the overall user experience. Use research methods that are sensitive to these effects to test your visual design.
When evaluating fonts, colors, and other visual details, assess both aesthetic impressions and behavioral effects.
Video Author
Kathryn Whitenton is Nielsen Norman Group's Director of Digital Strategy. She works with clients to evaluate the user experience and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors.
