Summary: When visual design elements appear clearly different (for example, have contrasting colors) users easily deduce that the contrasting item is different or special in some way. So if it actually is different, this enhances usability.
The principles of scale, visual hierarchy, balance, contrast, and Gestalt not only create beautiful designs, but also increase usability when applied correctly.
Video Author
Kelley Gordon is a User Experience Specialist with Nielsen Norman Group. She is passionate about utilizing visuals to explain complex concepts, polish brand identities, and bring clarity to users' experiences.
