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Your Old Website Is the Best Prototype of Your New Website

Summary: Don't waste time creating prototypes when the designs already exist in the real world. Before you throw out the old and bring in the new, perform user research on existing websites.

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https://www.youtube.com/watch?v=BsEw0MfX-Bg

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Redesigning Your Website? Don’t Ditch Your Old Design So Soon

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Hoa Loranger is VP at Nielsen Norman Group and has worked in user experience for over 20 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability.

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