Vol. 10: International Purchasers
Individual License
$98
4th Edition
Part of Series: Ecommerce User Experience
Our research found that customers struggled with language, dates, addresses, pricing, availability and delivery options when shopping on websites outside their country. Companies could stop losing overseas business by implementing some quick solutions to many of these usability issues. Of course, there are cultural issues at play, but getting the basics right is a great start.
This 119-page report contains 57 design recommendations based on our usability research. Discussions and 87 screenshot illustrations supplement the findings.
The information in this report is based on 3 rounds of ecommerce studies, including:
In total, over 100 people tested more than 200 ecommerce websites. The studies took place with users in Chile, China (and Hong Kong), Denmark, Mexico, Spain, the United Kingdom, and the United States.