Ideation Techniques for a One-Person UX Team

Summary: Even a lone UX wolf can ideate design options, and structured ideation techniques help you explore the design space.

https://www.youtube.com/watch?v=xh87YChFkEo

Video Author

Aurora Harley is a Senior User Experience Specialist with Nielsen Norman Group. Aurora’s research and consulting experience includes organizations in a variety of industries, such as ecommerce, travel, healthcare, and B2B (business-to-business). She also conducts independent research for NN/g, and regularly leads training courses on mobile usability, UX strategies, psychology and UX, and analytics. Aurora combines her background in front-end web development and UX design to inform her work, creating effective designs that balance technical, business, and user needs.

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