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Prioritization Matrices in UX Decision Making

Summary: Prioritization charts or matrices can help UX practitioners base important decisions on objective, relevant criteria instead of subjective opinions.

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https://www.youtube.com/watch?v=ZneQHo9Xddk

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Using Prioritization Matrices to Inform UX Decisions

Visuals such as charts and matrices can help practitioners base important decisions on objective, relevant criteria instead of subjective opinions.

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Sarah Gibbons is Nielsen Norman Group's Chief Designer. She works at the intersection of design research, strategy, and user experience design.

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