How to Get Stakeholders to Sketch: A Magic Formula
Summary: In ideation and many other UX activities, we want to include stakeholders and get them to participate in sketching UI prototypes and other visuals. Here are four tactics to getting everybody to sketch in your UX workshops.
Collaborative sketching is a powerful tool for building buy-in for design decisions; however, it can be difficult to get stakeholders comfortable with the idea of drawing in a group setting. These variables help make group sketching more productive and effective with stakeholders.
Video Author
Kate Kaplan is Insights Architect at Nielsen Norman Group. She specializes in the application of human-centered design and research practices to enterprise UX challenges.
Prior to joining NN/g, Kate was VP of Strategy at the digital marketing agency Centerline Digital, where she led a cross-disciplinary team of UX designers, content strategists and digital marketers in solving complex problems for high-technology B2B organizations, such as IBM, GE and National Instruments.