You selected the Interaction Design: 3-Day Course Course.
This course is part of the January UX Conference. Continue to the January UX Conference registration or choose to attend more courses.
Interaction Design: 3-Day Course
UX pioneer Bruce "Tog" Tognazzini teaches principles, processes, and techniques of Human-Computer Interaction (HCI).
Benefits
Benefits
Designers
- Get the confidence gained from having a solid foundation in every aspect of HCI whether you’re just arriving from graphic design, psychology, or another entry discipline, or started picking up HCI some time ago along the way.
- Achieve a deep understanding of the entire life-cycle of design by actually experiencing it through five workshops
- Practice the methodology Tog helped develop at Apple, still in use there today, that results in products that are smooth, exciting, and just simply work.
- Get the knowledge you need of information theory, human psychology, physiology and other aspects of HCI science, you’ll be prepared to make intelligent, informed, and effective design decisions
- Learn the trick to “selling” your designs with a minimal amount of stress and effort so you can spend your time doing the work you love. (Managers: This means your designer will be a lot more productive.)
Engineers
- Get armed with proven techniques and approaches that take the guesswork—and anxiety—out of design decisions. This course is biased toward the science of design. For more, see the above write-up for designers. Then show the following paragraph to your boss.
- The best of the best in the computer industry are engineer-designers. Engineers can be quick to learn design, but design is not engineering. Your investment in giving your engineer the knowledge and tools needed to succeed will be paid back in full with the first change your newly-minted engineer-designer makes to your site.
- This course is given by a world-class designer, former Apple employee #66. Tog was originally recruited by Steve Jobs as an engineer, so he understands the transition to design. He’s built this course to accomplish that transition to engineer-designer in the least possible time while providing the best possible outcome.
Managers & Project Leaders
- Understand how to form and staff an HCI group or a project and how to build the group’s power and influence within your organization
- Learn what resources your group members need, how to set up feedback loops so your designers are discovering problems before they escape into the wild, and you’ll learn how to get the job done right with minimal money and minimal support. Until you’ve proven how well it all works so you can get the budget you deserve.
- Get a solid foundation in design yourself so that you can lend an intelligent ear and hand when your designers come to you for help.
Topics Covered
Topics Covered
- Principles of interaction design
- The fundamental rules that lead to successful products
- Information Theory, Fitts’s Law & other critical elements of HCI’s scientific underpinning
- Choosing effective organizational structures
- Increasing the power and visibility of HCI and your HCI group
- Learn how to actively “sell” your designs, instead of hoping for the best
- Learn techniques to influence and control corporate direction
- Proven techniques that result in excellent products in record time
- The fast track methodology: Reduce time-to-market by up to 75%
- The counterpoint technique: Avoid chaos while speeding up the process
- The iterative design process that results in products & services that simply work
- Choosing and engaging an effective project team
- Gathering requirements
- Interviewing clients
- Shadowing workers
- Scenarios & Personas
- The transition from field study to the first iteration of your design
- Fast, informal prototyping techniques
- Fast, inexpensive usability testing
Companion Courses
Companion Courses
Each subsequent day of the 3-Day Interaction Design course builds upon the previous day. We recommend that you attend all days to get the most out of the course.
Format
Format
The course alternates between lecture and workshop. You will learn to apply and practice new principles and techniques through in-depth exercises and workshops, while staying grounded in the research that supports them.
You will participate in five workshops covering:
- Interviewing and shadowing
- User scenarios and personas
- Paper prototyping
- Usability testing
The course also includes:
- Findings from our own usability studies
- Case studies of mobile, web & traditional products & processes, good & bad
- Screenshots and videos of mobile, web & traditional products, good & bad
UX Certification Credit
UX Certification Credit
Earn 1 UX Certification credit for EACH DAY of this course. Attend all 3 days, pass all 3 exams, and you will receive 3 credits.
Specialty Credit: All 3 credits may also be applied towards the optional Interaction Design Specialty.
Learn more about NN/g's UX Certification Program.
Participant Comments
Participant Comments
"If you want to learn how to design systems properly there is no one better to teach you than Tog. He keep the information interesting and entertaining. A lot of material covered in just three days."
Lynn Sag, County of Marin
"Being taught directly by Tog is an experience that you cannot get from learning from a book. His stories and anecdotes really enhance the learning. The course is very valuable and I recommend it highly!"
Amrita Bharij, London, UK
"This course went way deeper / wider / to the heart-of-things than I had expected. I feel so empowered, and with a level of awareness and consciousness that I had really desired. Also, Tog is a wildly powerful teacher but I also kinda wish he was my grandpa because he is super funny and has amazing grandpa jokes! I will truly miss him. Besides it was really cool to meet, like, THE GUY who made the start of our new world."
"Tog is an entertaining presenter with a huge wealth of knowledge. He has great stories that really drive his points home. The principles he presented were easy to relate and apply to my existing project."
"It was amazing to learn the ways from a true pioneer in the industry. It was helpful learning that this field is very science and psychology based and more than something "touchy-feely" — helping designers prove our value in this field."
More Participant Comments
"Great course. Nice hearing war stories from Tog's Macintosh and WebMD days. Also appreciated the scientific and practical framing of the course materials as a good basis in behaviorial design."
Jon Nguyen, Hotwire
"Tog takes the fluff away and all you see/hear is GREATNESS…"
Michele Harper, Designory
"The legendary Tog. His sessions are not to be missed. So much fun to attend and by the end of the 3 days, you will be equipped with what you need to be a UX Designer with a good mix of practice and theory."
Waleed Samy, Dubai
"Incredible amount of concepts and vocabulary introduced but I never felt overwhelmed, thanks to the engaging delivery style. I can't find any fault in this course, except I wish I had more time with Tog!"
Maya Sellon, Netherlands
"I liked a lot, some things I already know, but I like it that Tog goes beyond. The examples were awesome."
Esteban Patino, Playful Interactive, Monterrey, Mexico
"I loved everything about this course! The value and importance of HCI in today's world with the role technology plays in our lives makes the job of being a UX (or HCI) designer that much more powerful and is a complex art and science, expertly demonstrated by Tog."
Karissa Woodward, SilverTech Inc.
"Really informative course that covers a wide range of relevant information. Also, a fun look at the history of Apple's HCI. Thanks!"
Matt Donovan, Hayneedle
"Things were easy to understand — put into laymen terms. Excellent, funny, engaging presentation. Loved the real world examples — helped drive concepts home."
Lindsey Johnson, HMR
"This course has opened my eyes to a whole new way of thinking and working. I am so excited to incorporate what I have learned this week into my working practice. Thank you!"
Oliva Verdugo, The Barnes Foundation
"The concepts you learn in the course it's not only applicable to web/apps, it is knowledge you can use everywhere which involves user (human) interaction."
David Roe, Stage Stores
"'Tog' is clearly experienced in interaction design, and that experience lends tons of credibility to the materials."
Gabriel Rowold, General Dynamics IT
"3 days were definitely needed for this course. There was so much material to cover, all necessary, and Tog's delivery was engaging and impactful. Such a great course."
Anastasia Adams, Deloitte Consulting
"It's tough covering so much material even in 3 days, I know from experience! But Tog does an excellent job!"
Sean Clark, AALP
"Loved all of the case studies presented. I think it's easier to remember when you see examples and absord the learnings rather than hearing just the theory."
Laura Palacio Cardenas, Jonajo Consulting
"Bruce is brilliant, and explains the course material in a relatable way, even though many skill sets are/were present in the room. I feel like my role was addressed while also feeling a closer understanding of roles surrounding my own."
Ben Brooks, TASC
"It's not often you get to take a class from one of the pioneers in the industry, and this class did not disappoint! Tog's stories and real-world examples are fabulous — especially to someone who grew up in the Silicon Valley in the 70's (me!)."
Stacy Seriza, Poly
"Bruce is an encyclopedia of knowledge and shares his knowledge in a delightfully entertaining way. If you want to learn usability, including developing and test prototypes, this course is a great choice."
Angie, INC
"A wealth of information, no matter what industry you work in or what field!."
Kimberly Phillips, U of Pittsburgh
"Real world case studies were helpful. Tog kept the lecture lively by injecting humor, which I appreciated."
Julie Oliver, Big Fish Games
"This course is great in helping one understand principles and foundations of human interaction. I would strongly recommend it to other colleagues."
Junior Rivera, Intuit
"After an in-depth three-day course, I now will forever have a tiny Tog on my shoulders when I read his writing. Thank you!"
Gustav Moorhouse
"Awesome course, great introduction for a newbie to UX/UI principles."
Joseph Burns, Eli Lilly
"This was a great course with lots of real world examples and experiences shared. This helped to reinforce theories and principles so I can apply them to my design experiences."
Laura Casper, American Society of Anesthesiologists
"This course is life changing drop what you are doing and attend this Interactive Design Course Today !!!"
Charles Pisano, ifoundyou Inc., New York
"Take this course to learn about people and how they use software, but more importantly learn how to learn about people and how they use your software."
Chris Tandy, Loudoun County Virginia
"I took this course to refresh my skills as a Senior UX designer. I have been working as a UX practitioner for 20+ years and even with all of my experience Tog's Interaction Design course was enlightening, informative and refreshing. This course is designed not only for the beginners to the field but also for those who are looking to hone in on our craft. You get the experience that you need working hand in hand with fellow teammates and Tog, who is an absolutely riveting instructor, building out use cases, scenarios, sketches prototypes and even user testing. I recommend this course for all user experience professionals not only as a right of passage but as a foundation of knowledge."
Charity M Jantzen, CMJ Designs, United States
"I really enjoyed the stories Tog had to share. This is only something you can find with a legendary person such as himself."
Athir Mahmud, Harvard University Extension School
"If you're new to formal Interaction Design instruction, you'll realize you already know more than you thought! The course builds confidence by reinforcing many known norms/best practices with the science that grounds them. The theories are simultaneously complex, yet direct — and Tog presents them in a way that illustrates both, the complexity and applicability, of each theory. Tog makes the mundane, magical — and the mind-bending, accessible, for all types of learners in this fun and challenging course."
Emily Bennett, Houston
"I would not recommend it to absolute beginners since it contains a very big amount of information presented in a very short period of time. And for everyone else, prepare to learn very interesting case studies and design principles to apply in your daily job."
Verinda, LEGO, Billund, Denmark
"Action-packed 3-day class! The amount of useful and actionable material covered in this class is amazing. The case studies and Tog's "real world" anecdotes were very engaging and really helped solidify comprehension of the more complex concepts and theories."
Lora Andresen, Houghton Mifflin Harcourt, Evanston, Illinois
"TAKE IT! This course is packed full of information. Yes, 3, 7 hour days is a long time to be sitting in front of a screen BUT it's worth it. You'll walk away with action items and tools to help you feel more confident when needing to justify UX in your organization regardless of your position. I appreciated Tog's storytelling and down to earth personality, he made me laugh a ton. Tog made an intimidating subject approachable/tangible. I've taken a few courses through nn|g now, every time I walk away feeling reenergized, confident, and amazed even in this digital format I am still able to meet brilliant minds from around the world getting that sense of community."
Talia, Drip, Minneapolis, US
"This is a MUST do. What I liked the most is all the background around psychology, science, and other areas that support the decisions and compromises we as designers make. Also, it provides you with multiples guidelines and cases of study where you see all the information above represented."
Camilo Rocha, Barranquilla
"The information and knowledge that Bruce Tognazinni has, is absolutely vital and invaluable. If you are considering taking an NN/g course, this one's a must!"
Jonny Butler, Mile Two, LLC, Dayton, Ohio, USA
"Lots of case studies, very informative!"
Kamalpreet Machhli, APL, MD USA
"The content is engaging and presented with plenty of real-world examples to ground some high level human behavioral concepts. Ideal for anyone looking for insights into user behavior and people looking for exposure to the UX design process and methodology."
Erica Rao, Mesa, AZ USA
"Tog is knowledgable and the course is fun. Recommended!"
Cheng "Lily" Li, FHLBank San Francisco
"Liked the humor, like the examples and case studies, and like the group exercise at the end."
Sierra Okulo, Apex Capital
Learn to create exciting, successful human-centered products and services from one of the key players in the invention of human-centered design: Bruce “Tog” Tognazzini. Recruited by Steve Jobs in 1978, Tog developed Apple’s—and the world’s—first standard human interface for personal computers.Today, Tog's principles and methodology are routinely applied around the world in university research labs and leading-edge startups alike.
You will work closely with Tog, learning, then experiencing each step of the design lifecycle. You’ll see how to assemble and lead an effective team and, hands-on, carry out a field study, develop scenarios and personas, design, prototype, and, finally, user-test your group project. You’ll leave prepared to apply the theory, methodology, and Apple-honed tricks of the trade that guarantee successful results whether working on traditional apps, websites, mobile, tablets, or the next break-through product.
This is an intense, immersive, and engaging one-semester-equivalent starting course in the theory and practice of Human Computer Interaction. It is down-to-earth, understandable, and delivered by the speaker our attendees consistently report as our most entertaining. Upon completion, you'll be fully prepared to organize for and engage in real-world design.
Brian Patrick Snyder
Whirlpool Corporation