Human Technology Teamwork: The Role of Machines and Humans in Good UX Design (Don Norman)

Summary: Design technology to be a collaborator—a team worker. Allow people to do what they are good at rather than force them to act like machines.

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Don Norman is co-founder and Principal Emeritus of Nielsen Norman Group. He is a member of the National Academy of Engineering, has been awarded three honorary degrees, and is the founder and director of the Design Lab at the University of California, San Diego.

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