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Do We Know Anything About UX?

Summary: Jakob Nielsen discusses how proven heuristics and UX design guidelines can drive big advances in creating valuable products.

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https://www.youtube.com/watch?v=cDzTA7Tcm4M

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10 Usability Heuristics for User Interface Design

Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.

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Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use.

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