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3 UX Tips for Better Newsletters and Marketing Emails

Summary: Your customers want email newsletters that provide immediate utility. Thoughtful layout, image choices, and formatting will help you win over subscribers on your mailing list.

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https://www.youtube.com/watch?v=_c3dXgVoBHY

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Video Author

Kim Salazar is a Senior User Experience Specialist with Nielsen Norman Group. Salazar combines her background as a developer and education in Computer Science with her user experience expertise, particularly around complex applications, to bring well-rounded insights to her work.

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