Summary: Catherine Toole (@catherinetoole) the founder of digital content agency Sticky Content, explains the importance of building mutually supportive relationships with your stakeholders.
Catherine Toole (@catherinetoole) is the founder of digital content agency Sticky Content, which she sold to the UK Press Association in 2013. A former press journalist, she has been providing content marketing strategy, copywriting, consultancy and training services to a wide range of clients, agencies and Government departments for 20 years. Sticky Content’s current clients include: Alstom, Aviva, Currys PC World, EuRail, Getty Images, Investec, Legal and General, Nationwide, Post Office®, RAC, Sony Europe, Virgin Media Business and Walt Disney Travel Company. She is a well-known speaker in the UK, a judge in recent inaugural Drum Content Awards and acts as an industry expert for Technology for Marketing. (See Catherine speak on the difference between content strategy and content tactics: 1.5 min. video.)
