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Page Parking: Multi-Tab Obsession Common Among Millennials

Summary: People open numerous tabs in rapid succession as a strategy to save time. The tabs serve as a memory aid.

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Page Parking: Millennials' Multi-Tab Mania

Browser tabs separate the stages of collection and comparing and serve as memory aids to keep many alternate pages available for consideration as users are shopping or researching. Follow 7 UX guidelines to better support this user behavior, which is particularly common among younger users.

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Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.

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