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B2B vs. B2C Websites

Summary: Learn about the key differences between B2B and B2C websites, and the two crucial types of users that business-to-business websites must consider.

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https://www.youtube.com/watch?v=VaBqftkCeaM

Video Author

Page Laubheimer is a Senior User Experience Specialist with Nielsen Norman Group. He helps organizations focus on delivering outstanding user experience in order to achieve their strategic goals. He combines his expertise in website usability with experience managing a team of designers and developers to successfully implement UX best practices across a range of platforms.

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