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Why Confidence Intervals Matter for UX

Summary: To make valid design decisions from quantitative user research data, you should be familiar with the concept of a confidence interval.

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Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.

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