Summary: Collect UX metrics to show how well your design is performing over time or relative to competitors. If numbers are down, you know what needs improvement. If up, ROI data is a key management tool.
Quantitatively evaluate a product or service’s user experience by using metrics to gauge its relative performance against a meaningful standard.
Video Author
Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.
