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Benchmark Usability Testing

Summary: Benchmark studies measure one or more KPIs (key performance indicators) of a user interface so that you can tell whether a redesign has measurably better (or worse) usability.

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Benchmarking UX: Tracking Metrics

Quantitatively evaluate a product or service’s user experience by using metrics to gauge its relative performance against a meaningful standard.

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Garrett Goldfield is a User Experience Specialist at Nielsen Norman Group with 20 years of practical experience. At Nielsen Norman Group, Goldfield has consulted for clients in a broad range of industries, including e-commerce, automotive, health care, financial, media, telecommunications, education, art and non-profits, as well as highly specialized B2B sites.

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