Don't Overthink UX ROI

Summary: It can be hard to calculate the return on investment (ROI) for user experience design improvements. But don't get bogged down in less-important details: often simple metrics can give a good-enough estimate to justify UX investments.

https://www.youtube.com/watch?v=25_bu4z72h8

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Three Myths About Calculating the ROI of UX

Many teams overthink return-on-investment calculations for UX work. Treat these calculations as a way to estimate the strategic value of design.

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Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.

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