TRUTH OR DELUSION? Makes New York Times Best Sellers List for the Second Time!
Friday Dec 29, 2006

Who Needs Referrals When You Have Freinds?
Monday Nov 6, 2006

Aren't Referrals Like Diamonds -- Scarce and Worth Fighting For?
Monday Oct 30, 2006

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Truth or Delusion?

SKU: TOD

Busting Networking's Biggest Myths

The business world is full of ideas and assumptions about networking. But what is true, and what is just a delusion?

You will be challenged with these and other Truths:

  • You can network anywhere, any time and on any occasion.
  • A director of a nonprofit organization can be one of your best referral sources.
...while these Delusions and many more will be dispelled:
  • The best way to ensure referral success is to follow the Golden Rule: treat your referral source the way you want to be treated.
  • It's not what you know, but who you know.
  • To be good at referral marketing you have to be a real "people person."
Where technology has taken away the personal touch, Truth or Delusion? will put it back to the benefit of you and your business.

Retail price of Truth or Delusion is $19.99. BNI.biz price: $15.00

ORDER NOW




The new book- Truth or Delusion, Busting Networking's Biggest Myths co-authored by Ivan Misner, Mike Macedonio, and Mike Garrison.

In this book we tackle 49 questions and/or myths about networking and show how they are in fact "truth" or "delusion".


Click Here to Purchase