Who Needs Referrals When You Have Friends?
September 11, 2006

Upland, CA (PRWEB) -- "Hey, how was work today? Did you get any new business?" Doesn't that sound like a caring spouse? A concerned parent? Maybe a good friend? Sure. But be careful how you answer.

If you believe that people who like, care, and respect you will refer business to you, you're in for a potentially costly surprise, warn the authors of a new book called, Truth or Delusion: Busting Networking's Biggest Myths (Nelson Business, ISBN 0785223207).

"They know you, they trust you, but they may be hesitant to mix business with personal life," explains New York Times best-selling author Dr. Ivan Misner. "Even more likely, they may not understand how to refer you."

"Familiarity also has its dangers," observes Misner. After all, "as much as your mom loves you, she's seen you at your worst-runnynosed, squalling, tattling, lying, throwing tantrums. Perhaps she secretly harbors the fear that if she referred her best friend to you for business, you'd end up embarrassing her."

Fortunately, he adds, "anybody can be trained to refer business to you, including friends and family." You'll just want to read the tips from Misner and his Truth or Delusion co-authors first. The book is available via Amazon.com. Click here to order.

Questions? Call Dr. Ivan Misner at BNI Headquarters in the USA at 1-909-608-7575 (e-mail: misner@bni.com).

BNI (www.bni.com) is a referral networking organization, with more than 4,400 groups in 33 countries worldwide. BNI's Founder & Chairman, Dr. Ivan Misner is the author of several book's including the NY Times best-seller, Masters of Networking, (www.MastersofNetworking.com) and the recently released, Truth or Delusion (www.TruthorDelusion.com). He is also the Senior Partner for the Referral Institute (www.referralinstitute.com), a referral training company with operations around the world.


Michael R. Drew
E-mail: michael@promoteabook.com
Phone: 512-858-0040
Fax: 512-857-9428

16208 Crystal Hills Drive
Austin, TX 78737-9009

The new book- Truth or Delusion, Busting Networking's Biggest Myths co-authored by Ivan Misner, Mike Macedonio, and Mike Garrison.

In this book we tackle 49 questions and/or myths about networking and show how they are in fact "truth" or "delusion".

Click Here to Purchase