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Articles

Alita Joyce

Alita Joyce is a User Experience Specialist with Nielsen Norman Group. She is a mixed-methods researcher with a specialization in cognitive psychology and behavioral observation. Alita has published research on a diverse range of topics, such as interface design patterns, young technology users, social media, emerging technologies, and strategic design initiatives. 

@alitamjoyce

Articles and Videos

  • Teenage Users Compared to Other Age Groups

    Age groups differ in how they use websites, the internet, and computers. Our findings from studying teenagers are contrasted with our other user research with children and adults: user experience designers should target their designs based on target audience behavior patterns.

  • Mobile Tutorials: Wasted Effort or Efficiency Boost?

    Our research shows that tutorials don’t make users faster or more successful at completing tasks; on the contrary, they make them perceive the tasks as more difficult.

  • Choice Overload Impedes User Decision-Making

    Too many offerings (e.g., products or services) on a website make it harder for users to make a decision due to analysis paralysis. Alternatively, too many options can also cause users to hastily make a decision and later regret their choice due to buyer's remorse.

  • Survey Response Biases in User Research

    Users' answers to survey questions are often biased and not the literal truth. Examples include acquiescence bias, social desirability bias, and recency bias. Knowing about response biases will help you interpret survey data with more validity for any design decisions based on the findings.

  • Open vs. Closed Questions in User Research

    When doing user research for a UX design project, we can ask questions in two ways: open-ended (no fixed set of response options) and close-ended (users are restricted to picking from a few answers). Both work well, but only for those research questions they are suited to answer.

  • Service Blueprinting: Top Questions Answered

    Service blueprints are the primary tool for service design, but practitioners often misunderstand how they relate to journey mapping, who should be involved in the process, and how to sell their value to the organization.

  • How to Measure Learnability of a User Interface

    To measure learnability, determine your metric, gather your data, and plot the averages on a line curve. Analyze the learning curve by looking at its slope and its plateau.

  • Service Blueprinting in Practice: Who, When, What

    UX practitioners associate the term “service blueprinting” with an artifact, framework, or collaborative tool. Those surveyed used service blueprints early on or near the end of the product-design lifecycle.

  • Why Service Design

    A service design perspective is needed to avoid fragmenting the long-term customer experience by individual (but uncoordinated) touchpoints, provided by siloed internal teams.

  • Incentives for Participants in UX Research

    Tips for deciding between monetary and non-monetary incentives for people recruited as test users in usability studies and other UX research.