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Articles

Maria Rosala

Maria Rosala is a User Experience Specialist with Nielsen Norman Group. She plans and executes independent research for NN/g and leads UX training courses. Her strength in various research methodologies enables Maria to derive in-depth insight and guide clients as they improve the UX of products and services.

 

@maria_rosala

Articles and Videos

  • The Discovery Phase in UX Projects

    Although there can be many different instigators, roles, and activities involved in a discovery, all discoveries strive to achieve consensus on the problem to be solved and desired outcomes.

  • The Critical Incident Technique in UX

    The CIT is a research method for systematically obtaining recalled observations of significant events or behaviors from people who have first-hand experience.

  • Ethical Maturity in User Research

    How ethically mature are your user-research practices? Assess your current state of ethical maturity by answering these simple questions.

  • Content Management on Intranets: Centralized, Distributed, and Hybrid Models

    Three different content-management models enforce who creates, owns, and publishes intranet content.

  • Thematic Analysis of Qualitative User Research Data

    User research generates masses of qualitative data in the form of transcripts and observations that can be summarized and made actionable through thematic analysis to identify the main findings.

  • How to Analyze Qualitative Data from UX Research: Thematic Analysis

    Identifying the main themes in data from user studies — such as: interviews, focus groups, diary studies, and field studies — is often done through thematic analysis.

  • Usability Heuristic 10: Help and Documentation

    No. 10 of the top 10 UX design heuristics is provide user assistance at appropriate times in the interaction, making sure that such information is easy to search, focused on the user's task, lists concrete steps to be carried out, and not too large.

  • Tool Abundance in the Digital Workplace: Trendy or Troublesome?

    With an abundance of digital workplace tools available today, organizations must carefully approach tool curation to preserve employee productivity and their workplace experience.

  • The 3 Types of User Interviews: Structured, Semi-Structured, and Unstructured

    We explain the difference between the 3 main types of user interviews, and at what stages of a UX design process it makes the most sense to use each.

  • Change Blindness in User Interfaces

    Change blindness is the tendency for people to overlook things that change outside their focus of attention. In user interface design, this explains why screen changes that seem striking to the designer can be completely ignored by users.