Attending this course and passing the exam earns 1 UX Certification credit, which also counts towards the optional UX Management Specialty.
Learn more about NN/g's UX Certification Program.
Designing Influence
Getting your best ideas adopted while building trusted relationships
This course will help you:
This course will help you:
- Understand the art and the science of influencing
- Learn how to select the best method for the context you're in
- Practice using a wide variety of UX influencing strategies and communication skills
Topics Covered
Topics Covered
- The Art and Science of Influence
- Theories of persuasion and communication
- Build influence across all levels of your organization
- Effective Communication Skills
- How to influence when you don't have authority
- Presentation and public speaking tips
- Communicating with clarity and inspiration
- Building Your Reputation
- Techniques involving and motivating teams and stakeholders
- Traits of effective UX leaders
- Effectively respond to difficult situations and resistance
- Applying What You’ve Learned
- Practice sessions to support you in becoming influential in real world situations
- Determine your “default” communication style and make it even better
Format
Format
The course is mainly in lecture format with several group exercises to reinforce the learned principles and guidelines.
The course also includes:
- Real-world case studies from top user experience companies
- Opportunities to ask questions and get answers
UX Certification Credit
UX Certification Credit
Participant Comments
Participant Comments
"Really enjoyed today. Especially the influencing in context part which I hope to use on a regular basis going forward."
Sam Wooldridge, RBS Group
"Nancy uses a lot of real-life examples which gives more depth and understanding of the concepts discussed."
Jasper Funk, Zuhlke Engineering
"Perfect discussion of influence and communication skills. Videos and group exercises were on point. The greatest lesson to take away from the discussion is that you need to know what your communication style is, what's your team's style and use that style to effectively influence through rhetoric."
Gary Palmer II, Abex Systems
"Teaching style is engaging, entertaining and just right mix of instruction. Good amount of focus on getting participants to relate the teaching back to their own working circumstance."
Kwan Law, Fidelity International
More Participant Comments
"Brilliant delivery and well structured and interesting from start to finish. I was surprised when we had breaks as I was enjoying the highly relevant discussion."
Catherine Beer, AQA
"Nancy puts together a great day, making it vivid with examples and anecdotes that illustrate the theory. I believe I can start applying these principles right away. Thanks!"
Augusto Bianchi, Philip Morris International
"This course was perfect. Instructional, entertaining and educational. 10 out of 10. I will be taking lots of lessons back to the team. Best NNg course I have been on."
Jack Carpenter, Waters Corporation
"So many take aways from this course. I'll need another few days to conclude them and one by one, test them out in my work/personal life."
Natalie, Accenture
"Some truly great techniques given by a great speaker, inspiring, insightful, useful. Nancy is the Truman Capote of UX design."
Oscar Mayr, Capgemini
"This course greatly improves the understanding and capability to be effective when communicating. I can't wait to try this out."
Dimitri Hoekstra, Bitlab, Breda Netherlands
"I think this is the perfect class for teams to understand how to talk to each other. Was great insights."
Julie Richard, CGI
"Anyone in a leadership or even junior position would benefit so much from this class — as a leader in my company, I have to influence both client and internal company directors. I am taking away priceless gems from this course that I will use undoubtedly."
Ashley Howell, Vectorform
"Nancy takes you through the session with wonderful examples, videos and exercises to reinforce learning. The exercises make you pause and really think about the questions posed. Course covered the Art and science of influence, Skillful communication and Context. Would recommend it to anybody who is looking to really understand and increase personal influence."
Premika PoSaw, GovTech, Singapore
"Nancy's wealth of knowledge and real life examples were both fascinating and insightful. I thought this course built really well during the day and had me engaged right till the end. There were a few technical hitches but these were quickly resolved."
Keryn Christiansen, Clubware, Auckland, New Zealand
"This course was super interesting and very practical. I now have a clear plan for improving the way I interact with people to get our UX solutions adopted while building positive relationships. I can't wait to put my learning into action."
Lynda Calnan, Department for Education, Adelaide, Australia
"Having just joined a new company, this course definitely helped me in identifying my communication style and taught me how I should change (for the better) and how I can better navigate in a new environment -- to have empathy, be more open to others' ideas, find common ground, and slowly build up on my influencing skills to make myself heard. Nancy is a very engaging instructor, loved your stories and laughter :)"
Kathy Phua, Singapore
"Stop hesitating and register. This course will serve your career regardless of your domain specialty."
Mø Morales, Schneider Electric, Boston, USA
"Storytelling is a very effective way to learn. Nancy was wonderful at that and I could feel she imparted her knowledge through sharing stories. It was a great experience and I wish I could have her as my bedtime storyteller at night. I would've become a designer who can influence at no time."
Nuranti Mandrini, Australian Government, Canberra, Australia
"Nancy Dickenson is by far the most engaging, relatable and highly spirited instructor I've had. She not only know her what she talks about - she know how to convey it to others using her own experience and connect with audience."
Dino, Croatia
"Absolutely take this course. It really helps you to identify your strengths and weaknesses as a communicator, and how to use them to your advantage."
Patrick, Discover Financial Services, Chicago, IL
"I would not call it a hard-skill UX course. Rather, it's a course that will help you master some effective, practical business communication techniques. Nancy was a fantastic lecturer - full of passion, giving the lesson based on real-life business cases. You'll likely to resonate with everything she said and start reflecting on yourself right away. Highly recommend if you are on your career trajectory trying to become an influential, sophisticated leader/manager."
Yan Qi, HP Inc., Boise ID
"Outstanding and thought provoking content and methods for building influence. The class included opportunities to practice the methods taught with engaging and relatable examples. Highly recommend!"
Michelle Walker, Autodesk, Sheffield, UK
"Designing Influence is one of the very best courses I've taken with NN/G and wholeheartedly suggest taking it—Nancy Dickenson is a captivating instructor and provides techniques and methods that I can't wait to apply to my communication style."
Zoe Lewis, A+E Networks, New York, USA
"Forget everything else you've learned about influence. This course is all you need to shepherd your ideas and designs WITH buy-in."
Mildred van den Boom, McKesson, The Woodlands, Texas
"Nancy and Elisa ran a fantastic course! Nancy is just such an engaging and inspiring speaker, who brings the course to life with such a depth of experience. Couldn't recommend highly enough!"
Kat Norwood, IHG, London, UK
"One of the best influencing courses I have ever taken. I look forward to putting into practice the things that I have learned. Nancy makes the course engaging and I love all her stories that intertwine with the course content."
Kristy Davies, Santander, United Kingdom
"The materials is so relevant and well communicated that I began applying it the same day I took the course."
Patricia Avila, MyCase, Inc., San Diego, CA USA
"You will learn how influence aligns, connects, and involves others. You be exposed to shortcuts to persuasion and an overview of communication styles - all affecting your influence."
Diane Bowen, Covenant Eyes, Owosso, MI USA
"There is a lot of solid information in this class that teaches you the tools you need to know to be more effective in your role. Influence and persuasion isn't just for UX Designers ... this would be a great course for anyone in a leadership role."
Deb Morris, Jamf, Minneapolis, USA
"This course will influence YOU to watch your methodology and your delivery as you empathize and resonate with others and begin to work toward a common goal (persuasion has a negative connotation, so Nancy uses the term "influence"). Take this course and any of Nancy's other courses to become a better, more invested leader for your team and within your organization."
Ann Criqui, Denver, Colorado, USA
"This course has made my professional life so much more pleasant. Much less fight or flight, much more opportunities for collaboration come from applying what Nancy has involved us in."
Ard Jonker, Netherlands
Influencing colleagues may be as simple as asking for a small favor or as complex as building executive-level coalitions. Whatever the need, your success depends upon your communication style, along with when, how, and with whom you implement them. This course is created for User Experience (UX) professionals who must influence cross-functional teams, management, executives, as well as each other.