On-Demand 1-Hour Talks

Digital Diary Studies for Longitudinal Field Research

Uncover Valuable User and Product Insights with Remote UX Research

Speaker:

Kelly Goto
CEO and Founder, gotoresearch

Watch Anytime

Recorded October 2019

60 minutes

$99

Buy Now

FAQs about 1-Hour Talks

Digital diary studies are a cost-effective, flexible, time-saving alternative to in-person, contextual, field research. Using remote UX tools (like Dscout or WhatsApp) on their mobile devices, people anywhere in the world self-report their in-the-moment activities, thoughts, and feelings around the topic of choice. Smart kitchens? Autonomous cars? A new streaming service? The list goes on. These longitudinal studies last anywhere from one week to a few months. 

Learn how to research using digital diary tools, micro-surveys, remote interviews, and activities to uncover rich data and keep participants actively engaged.

Topics Covered

  • Digital ethnography (a.k.a. digital diary studies)
    • Why it is important
    • What it it
    • How is it done
  • Diary study design
    • Running diary studies: how to set up, recruit for, moderate, and report
    • The best mobile ethnography tools to use in varying scenarios
    • Creating individual activities (aka ‘missions’), experiments, and micro surveys
    • Determine the right research goals for each ‘mission’ or stage of the study
  • ‘Insight’ reviews (i.e. analysis and insight reporting cycles with specific research goals)
    • What they are
    • Why you should do them
    • When you should do them
    • How you should do them
  • Recruiting participants
    • Panel creation: How to build and nurture a panel for ongoing feedback
    • How to keep the participants engaged and avoid traditional fall-off
    • The importance of building trust and rapport over time

60 minute talk

Digital Diary Studies for Longitudinal Field Research

60 minute online seminar

$99