User Need Statements in Design Thinking

Summary: Before you draw a single pixel, define what user need you're trying to solve with the (next-step) user-experience design. UX should be grounded in real user needs.

https://www.youtube.com/watch?v=kT0ZqwdPYRM

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User Need Statements: The ‘Define’ Stage in Design Thinking

User need statements, also called problem statements or point-of-view statements, are a powerful, fundamental tool for defining and aligning on the problem you are going to solve.

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Sarah Gibbons is Nielsen Norman Group's Chief Designer. She works at the intersection of design research, strategy, and user experience design.

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