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Articles

Feifei Liu

Feifei Liu (刘菲菲) is a User Experience Specialist with Nielsen Norman Group, conducting research on a broad range of design issues, including the distinction between high-value user tasks and lower-value interactions and eyetracking studies of content usability. She has also researched the Internet user experience for children and the structural differences in the experience architecture of the web in China vs. Western countries.

Articles and Videos

  • Passive Information Acquisition on the Increase

    People increasingly discover critical information online without actively searching for it, but such information has poor context and may have credibility issues.

  • Website Design in High-Context Cultures like China

    The contrast between low-context and high-context cultures has substantial implications for web designs that target users in different countries. Examples from eyetracking research in China (a high-context culture) illustrate this point.

  • How Information-Seeking Behavior Has Changed in 22 Years

    We organize online information-seeking activities that lead to important decisions and actions according to 5 dimensions: purpose, method, content, social interaction, and device used to carry out the activity.

  • Iterative Design of a Survey Question: A Case Study

    Through 4 rounds of revisions, we made a survey more specific and usable. Running pilot studies before conducting a full-scale survey ensures you’ll reach your research goal.

  • Designing for Children

    Designers should consider the physical and mental abilities of children, as well as utilize existing UX conventions. Here are 3 guidelines to consider when designing UX for children, based on our user research with users aged 3-12 years.

  • Social Features in Chinese Apps

    Social features (like online communities and experience sharing) are very popular in Chinese apps. This video offers examples and tips for adding social features to your product.

  • Designing for Kids: Cognitive Considerations

    Children’s cognitive skills are still developing, so their reasoning abilities are weaker than those of adults. To help them successfully use an interface, designs should display clear, specific instructions, leveraging kids’ mental models and prior knowledge.

  • Apps Within Apps: UX Lessons from WeChat Mini Programs

    Our user studies in China found that embedded-app designers must consider the context of use, the core functionality of the parent platform, and how the programs will be used.

  • Design for Kids Based on Their Stage of Physical Development

    As kids’ physical development throughout childhood changes, so do their physical abilities, constraints, and device preferences. Touch gestures such as swiping and tapping big targets are easy for all children, but fine mouse or trackpad gestures such as dragging are hard for young kids.