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Articles

Page Laubheimer

Page Laubheimer is a Senior User Experience Specialist with Nielsen Norman Group. He helps organizations focus on delivering outstanding user experience in order to achieve their strategic goals. He combines his expertise in website usability with experience managing a team of designers and developers to successfully implement UX best practices across a range of platforms.

Articles and Videos

  • UX Animations

    Animations can make user interfaces both easier and nicer to use, but the timing has to be right, as we demonstrate in this video. Many other details also contribute to the quality of animation in the user experience.

  • Data Visualizations for Dashboards

    To enable fast and reliable understanding of data shown on dashboard overviews, use visualization styles that work with human preattentive visual processing.

  • Flexibility and Efficiency of Use: The 7th Usability Heuristic Explained

    Shortcuts— unseen by the novice user — speed up the interaction for the expert users such that the system can cater to both inexperienced and experienced users.

  • Doing Field Studies Remotely

    Field visits are ideal for UX research since we observe users in their natural environment. But what if you can't get into the users' home or office? Remote methods can work.

  • Virtual Tours

    User interfaces that simulate a presence in a physical space allow people to tour an environment without travelling there, but were mostly considered secondary by our research participants, partly because it’s currently slow and confusing to navigate virtual tours.

  • Spatial Memory: Why It Matters for UX Design

    With repeated practice, users develop imprecise memory of objects and content in a UI, but still need additional visual and textual signals to help them find a specific item.

  • Virtual Tours: High Interaction Cost, Moderate Usefulness

    Virtual tours are an occasionally useful secondary tool for checking on specific details, but most users find them to be high effort, slow, and of limited value.

  • Accordion Icons: Which Signifiers Work Best?

    The caret icon most clearly indicated to users that it would open an accordion in place, rather than linking directly to a new page.

  • Don't A/B Test Yourself Off a Cliff

    A/B testing often focuses on incremental improvements to isolated parts of the user experience, leading to the risk of cumulatively poor experience that's worse than the sum of its parts.

  • 3 Persona Types: Lightweight, Qualitative, and Statistical

    For most teams, approaching persona creation qualitatively is the right balance of effort vs. value, but very large or very small organizations might benefit from statistical or lightweight approaches, respectively.