Search Articles & Videos

  • Scoped Search: Dangerous, but Sometimes Useful

    Restricting search to a specific area of a website can provide better results, faster. But users overlook, misunderstand, and forget about the search scope.

  • Search Is Not Enough: Synergy Between Navigation and Search

    When websites prioritize search over navigation, users must invest cognitive effort to create queries and to deal with the weak implementations of site search.

  • The Magnifying-Glass Icon in Search Design: Pros and Cons

    People usually recognize that a magnifying-glass icon indicates a search tool, even when it has no label. Unfortunately, showing only the icon makes search more difficult to find.

  • 3 Guidelines for Search Engine "No Results" Pages

    When users get 0 search results, there’s a high risk of site abandonment. Better design can turn this UX disaster into an opportunity for content discovery.

  • Suggested-Employee Search—The Best Intranet Design Today—Could Save Your Organization Half a Million Dollars

    Searching for colleagues is the most common task that employees do on intranets, and is arguably the most important task. Forms, news, and apps aid employee productivity, but you can't beat talking with the right people. Today's design patterns for intranet employee search make the act of finding people outrageously fast and easy.

  • Converting Search into Navigation

    Most users are unable to solve even halfway complicated problems with search. Better to redirect their efforts into more supportive user interfaces when possible.

  • SEO and Usability

    What makes a website good will also give it a high SERP rank, but overly tricky search engine optimization can undermine the user experience.

  • Incompetent Research Skills Curb Users' Problem Solving

    Users increasingly rely on individual pages listed by search engines instead of finding better ways to tackle problems.

  • Search Engines as Leeches on the Web

    Search engines extract too much of the Web's value, leaving too little for the websites that actually create the content. Liberation from search dependency is a strategic imperative for both websites and software vendors.

  • The Power of Defaults

    Search engine users click the results listings' top entry much more often than can be explained by relevancy ratings. Once again, people tend to stick to the defaults.

  • Mental Models For Search Are Getting Firmer

    Users now have precise expectations for the behavior of search. Designs that invoke this mental model but work differently are confusing.

  • 8 Steps to Prepare for the Holiday Shopping Season

    Reduce the bounce rate for organic landing pages, collect data to manage PPC for maximum ROI, and take 6 other steps to maximize your site's holiday sales potential before it's too late.

  • When Search Engines Become Answer Engines

    The website is becoming a less prominent locus of experience as people use search engines to bring up answers to their current questions. How can sites cope with masses of freeloaders?

  • Statistics for Traffic Referred by Search Engines and Navigation Directories to Useit

    Server logs from www.useit.ocm shows sharply increasing traffic from Google in 2001. Referrer statistics may be a leading indicator for portal success.

  • Information Foraging: Why Google Makes People Leave Your Site Faster

    The easier it is to find places with good information, the less time users will spend visiting any individual website. This is one of many conclusions that follow from analyzing how people optimize their behavior in online information systems.

  • Employee Directory Search: Resolving Conflicting Usability Guidelines

    Guidelines conflict on whether to limit intranet search to a single search box or dedicate an additional box to employee directory searches. There's theory to support both guidelines. What's up?

  • Search: Visible and Simple

    Search is the user's lifeline for mastering complex websites. The best designs offer a simple search box on the homepage and play down advanced search and scoping.

  • Search and You May Find

    Search is the primary interface to the Web for many users. Search should be global (not scoped to a subsite) and available from every page; booleans should be made intimidating since users usually use them wrong

  • Love at First Sight in Eyetracking

    When users search for information, they don't always keep looking for the best solution. In our eyetracking studies 20% of the time, users make do with the first result and don't look any further.

  • How to Design a Good Search UI

    If users don't use your search a lot, it's often because the search user interface is poorly designed. Here are the top guidelines for how to show the search feature on both desktop and mobile.

  • The Pinball Pattern of Scanning Search Results Pages

    Today, a SERP (search engine results page) contains so many design elements that users don't have a simple way of picking out their preferred link. Eyetracking studies show that users' eyes bounce around the page between items in a scan pattern that resembles a pinball machine game.

  • Search Box vs. Navigation

    Is it enough to have a search feature on a website? Or do users also benefit from a well-designed navigation interface? Depending on the nature of the site, the balance between the two can change.

  • Designing Search Suggestions

    Useful search suggestions lead to relevant results and are visually distinct from the query text. (This is about how to design the search feature on your own website, whether it's an ecommerce site or not.)