Summary: Users are constantly evaluating whether they believe what you're saying and whether to leave a website. You can do 4 things to make users trust you more and stay on your site.
Websites must establish trust and present themselves as credible to turn visitors into customers. The methods that people use to determine trustworthiness on the web have remained stable throughout the years, even with changing design trends.
Video Author
Aurora Harley is a Senior User Experience Specialist with Nielsen Norman Group. Aurora’s research and consulting experience includes organizations in a variety of industries, such as ecommerce, travel, healthcare, and B2B (business-to-business). She also conducts independent research for NN/g, and regularly leads training courses on mobile usability, UX strategies, psychology and UX, and analytics. Aurora combines her background in front-end web development and UX design to inform her work, creating effective designs that balance technical, business, and user needs.
