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Writing Digital Copy for Specialists vs. General Audiences

Summary: All people prefer web content that is digestible, but domain experts have shared knowledge that changes the rules of plain language.

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Writing Digital Copy for Domain Experts

These tips for writing web content for specialized audiences will help you sound authoritative and bolster your credibility. Professionals want content that is easy to scan, factual, and verifiable.

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Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.

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