Website Design in High-Context Cultures like China
Summary: The contrast between low-context and high-context cultures has substantial implications for web designs that target users in different countries. Examples from eyetracking research in China (a high-context culture) illustrate this point.
Feifei Liu (刘菲菲) is a User Experience Specialist with Nielsen Norman Group, conducting research on a broad range of design issues, including the distinction between high-value user tasks and lower-value interactions and eyetracking studies of content usability. She has also researched the Internet user experience for children and the structural differences in the experience architecture of the web in China vs. Western countries.
