About NN/g
We are a UX research and consulting firm trusted by leading organizations world-wide to provide reliable guidance on user experience.
Founded by Pioneers of User Experience
Founded by Pioneers of User Experience
Our founders, Jakob Nielsen and Don Norman, are recognized around the world for their leadership in defining the field of UX. Together, they founded Nielsen Norman Group, an elite firm dedicated to improving the everyday experience of using technology. Learn more about our history.
Don Norman
Don Norman
Author of the watershed book The Design of Everyday Things and coined the term “User Experience” in the early days at Apple. Don Norman was recognized as the "Guru of Workable Technology" by Newsweek.
Jakob Nielsen
Jakob Nielsen
Author of the quintessential usability checklist 10 Usability Heuristics and an early champion of usability testing, Jakob Nielsen was recognized as the "Guru of Usable Web Pages" by the New York Times.
Our Approach
Our Approach
Research-Based
We find out which designs work best by studying real users around the world as they interact with actual websites and applications. We believe it is more important to rely on what users actually do, rather than what they say they do.
Our findings help teams and brands improve their UX designs and ultimately create a better experience for their users.
In our 23 years in business, we’ve evaluated thousands of websites and applications, and consulted for leading brands in virtually every industry.
Spreading UX Knowledge
We share our research findings to help designers and teams improve user experiences, through:
- A free library of 1500 articles including research findings, guidelines, and UX methods
- Research reports and books with in-depth findings
- Training seminars at the UX Conferences, which have been attended by more than 60,000 practitioners from 106 countries and territories
- An exam-based UX Certification program with more than 11,000 graduates since 2014
- Online Seminars for targeted, accessible learning
Meet Our Experts
Meet Our Experts
Our principals are renowned authors and early champions of good design, whose insights have defined the field of user experience. Our expert user experience consultants conduct research, write articles, and teach courses.
Our Consulting Clients
Our Consulting Clients
NN/g Milestones
NN/g Milestones
1993
Don Norman coined the term “User Experience” while at Apple (the words had been used in a phrase by others, but he made it a job title).
Jakob Nielsen published Usability Engineering, an early defining text for user research methods and best practices, which has since been cited by over 15,000 scholarly articles.
1994
Jakob Nielsen publishes "10 Usability Heuristics”, a usability checklist now referenced and taught around the world as the basic tenets of usability.
1998
Nielsen Norman Group founded by Jakob Nielsen and Don Norman.
