Better Labels for Website Links: the 4 Ss for Encouraging Clicks
Summary: 4 guidelines for writing the link texts on websites to ensure users click the right options. Links should be Specific, Sincere, Substantial, and Succinct.
Summary: 4 guidelines for writing the link texts on websites to ensure users click the right options. Links should be Specific, Sincere, Substantial, and Succinct.
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Better Link Labels: 4Ss for Encouraging Clicks
Specific link text sets sincere expectations and fulfills them, and is substantial enough to stand alone while remaining succinct.
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