Skip navigation

3 Rules for Better Comparison Tables

Summary: Successful comparison tables help people make decisions quickly. Simplicity, consistency, and informational are qualities of good comparison tables.

by

Topics:

https://www.youtube.com/watch?v=4f8Kzf3Y_l0

Related Article

Comparison Tables for Products, Services, and Features

Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of offerings. Consistency in content, scannability, and a simple layout are some of the most important qualities of successful comparison tables.

Video Author

Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos