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Pitfalls of Conversion-Rate-Only Concern

Summary: Numbers don't paint the full UX picture, so in the quest for conversion rate optimization, don’t lose sight of the fact that we’re designing for humans.

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https://www.youtube.com/watch?v=7yCnZ8FjyGM

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Conversion Rates

Increased conversion is one of the strongest ROI arguments for better user experience and more user research. Track over time, because it's a relative metric.

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Anna Kaley is a User Experience Specialist with Nielsen Norman Group. Prior to joining NN/g, Anna worked for more than 10 years in user experience architecture and digital strategy. She conducted complex user research, service, and experience design for healthcare, agriculture, finance, tourism, retail, and engineering clients.

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