Design Process Articles & Videos

  • Problem Statements in UX Discovery

    In the discovery phase of a UX project, a problem statement is used to identify and frame the problem to be explored and solved, as well as to communicate the discovery’s scope and focus.

  • UX vs. Service Design

    User experience is focused on what the end user encounters, whereas service design is focused on how that user experience is internally created.

  • Four Factors in UX Maturity

    Improving UX maturity requires growth and evolution across 4 high-level factors: strategy, culture, process, and outcomes.

  • Design Thinking in Practice

    Teams who don't know much about UX, often ask you "so when will you give us the design?" during the early design-thinking stages. Areej Aljarba used design thinking itself to overcome this misconception. (Video from 'Back in the Real World' panel with past UX Conference participants.)

  • How to Draw a Wireframe (Even if You Can’t Draw)

    Even people with limited drawing abilities can learn to sketch a wireframe if they learn a few common conventions used to represent various design elements.

  • Derailed Design Critiques: Tactics for Getting Back on Track

    Feedback during design critiques can be filled with hypothetical scenarios and unactionable suggestions. The right facilitation techniques help stakeholders and team members stay on track while still feeling heard.

  • UX Workshops vs. Meetings: What's the Difference?

    How do you decide whether to have a meeting or a workshop for a given problem or stage of your UX design process? Both involve a group of people, but there are 5 big differences, and the two formats work for different situations.

  • UX-Roadmapping Workshops: Agenda + Activities

    Collaboratively create a UX roadmap in a workshop setting by guiding participants through activities that familiarize them with the project goals, context, and inputs and that identify key roadmap themes and priorities.

  • Three Levels of Pain Points in Customer Experience

    Pain points are problems that occur at the different levels of the customer experience: interaction level, customer-journey level, or relationship level.

  • 3 Principles of Design Thinking

    User-centered problem solving creates innovative products, based on observational research with real users, visual sense-making, and iterative design.

  • PM and UX Have Markedly Different Views of Their Job Responsibilities

    A survey of people in user experience and product management shows that these professionals disagree on who should be responsible for many key tasks, like doing discoveries and early design.

  • Collaborating With Stakeholders

    An 8-step process for UX designers and researchers to collaborate better with their stakeholders, for increased collaboration, to help stakeholders meet their goals, and to ensure the impact of your work.

  • Planning Will Save Your UX Workshop

    Advance planning and having thought through alternatives can save you when facilitating a UX workshop and the unexpected happens (as it always does). Jan Haaland shares his experience during a panel with past participants in the UX Conference.

  • 7 Fundamental Activities for UX Workshops

    At the core of all the myriad of exercises and activity types in UX workshops are a simpler set of 7 foundational activities that can be blended to achieve the desired result.

  • Design Systems 101

    A design system is a set of standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across pages and channels.

  • 10 Best Intranets of 2021: What Makes Them Great

    The 2021 Intranet Design Annual winning teams exhibited a capacity to swiftly pivot, as well as compassion and empathy for employees.

  • Tips for Remote UX Design Collaboration

    With experience, UX teams have evolved techniques for better collaboration and design practices to involve and engage remote and distributed team members. With participants at the Virtual UX Conference.

  • Product Redesigns: Incremental or Overhaul

    Redesigning a user interface can be done in many smaller incremental releases, or as one big complete redo. Big change is risky, but necessary in 3 cases.

  • Scenario Mapping: Design Ideation Using Personas

    Persona-based scenarios can be leveraged to influence design through guided brainstorming workshops called scenario-mapping workshops.

  • Applying UX Principles to the Visual Design of Graphical Artifacts: The Case of the Heuristics Posters

    We made the 10 heuristics’ posters easy to read and understand by iterating through multiple versions and improving each based on user-centered principles and methods.

  • Design Thinking in Practice

    Teams who don't know much about UX, often ask you "so when will you give us the design?" during the early design-thinking stages. Areej Aljarba used design thinking itself to overcome this misconception. (Video from 'Back in the Real World' panel with past UX Conference participants.)

  • UX Workshops vs. Meetings: What's the Difference?

    How do you decide whether to have a meeting or a workshop for a given problem or stage of your UX design process? Both involve a group of people, but there are 5 big differences, and the two formats work for different situations.

  • 3 Principles of Design Thinking

    User-centered problem solving creates innovative products, based on observational research with real users, visual sense-making, and iterative design.

  • Collaborating With Stakeholders

    An 8-step process for UX designers and researchers to collaborate better with their stakeholders, for increased collaboration, to help stakeholders meet their goals, and to ensure the impact of your work.

  • Planning Will Save Your UX Workshop

    Advance planning and having thought through alternatives can save you when facilitating a UX workshop and the unexpected happens (as it always does). Jan Haaland shares his experience during a panel with past participants in the UX Conference.

  • 7 Fundamental Activities for UX Workshops

    At the core of all the myriad of exercises and activity types in UX workshops are a simpler set of 7 foundational activities that can be blended to achieve the desired result.

  • Tips for Remote UX Design Collaboration

    With experience, UX teams have evolved techniques for better collaboration and design practices to involve and engage remote and distributed team members. With participants at the Virtual UX Conference.

  • Product Redesigns: Incremental or Overhaul

    Redesigning a user interface can be done in many smaller incremental releases, or as one big complete redo. Big change is risky, but necessary in 3 cases.

  • First Diverge, Then Converge During UX Workshops

    A general technique that's helpful in many kinds of UX workshops and design ideation is to first have team members work independently to create diverging ideas and solutions. Then, as a separate step, everybody works together to converge on the final outcome.

  • Intranet Vision

    A clear vision gives the team something to aim for, and this is especially important for intranet projects, which often involve contributors from many different departments or functions.

  • Dot Voting in the UX Design Process

    In UX design, you always have to prioritize. Features, personas, usability problems, and the list goes on. Dot votes are a simple way to find the group sense of what's the most important.

  • Facilitation 101

    The facilitator of a UX workshop, meeting, or other team activity anywhere in the design process has the job of enhancing the group's performance by optimizing the process through structure, activity, and guidance.

  • 4 Steps to Getting Started with DesignOps

    To launch a new design operations practice in a company, prioritize and aim for manageable and achievable first steps. Preferably measurable ones that can prove value and form the basis for subsequent steps.

  • Complex Apps 101

    3 tips for designing applications for experts or specialized user groups doing complex domain-specific tasks (often with nonlinear workflows).

  • The Changing Role of the Designer: Practical Human-Centered Design

    Human-centered design has 4 principles: understand the problem, the people, and the system, and do iterative design. But what if you don't have time to do all 4 steps?

  • Design Principles 101

    Design principles are value statements that guide designers in making the right tradeoff-type decisions in UX design contexts.

  • 21st Century Design

    Traditional design education is too narrow. Don Norman advocates a broader perspective for design and designers.

  • When and Why UX Practitioners Use Service Blueprints

    We asked 97 UX practitioners how and why they use service blueprints. Here's what they said.

  • Journey Mapping: 2 Decisions to Make Before You Begin

    Customer journey maps come in two flavors: current-state and future-state mapping. Mapping can be based on hypotheses or on real user data.

  • Are You Doing Real Discoveries?

    Discoveries are a powerful part of the UX design process, but unfortunately many teams are not doing true discovery. Here are 5 main ways to go wrong.

  • Problem Statements in UX Discovery

    In the discovery phase of a UX project, a problem statement is used to identify and frame the problem to be explored and solved, as well as to communicate the discovery’s scope and focus.

  • UX vs. Service Design

    User experience is focused on what the end user encounters, whereas service design is focused on how that user experience is internally created.

  • Four Factors in UX Maturity

    Improving UX maturity requires growth and evolution across 4 high-level factors: strategy, culture, process, and outcomes.

  • How to Draw a Wireframe (Even if You Can’t Draw)

    Even people with limited drawing abilities can learn to sketch a wireframe if they learn a few common conventions used to represent various design elements.

  • Derailed Design Critiques: Tactics for Getting Back on Track

    Feedback during design critiques can be filled with hypothetical scenarios and unactionable suggestions. The right facilitation techniques help stakeholders and team members stay on track while still feeling heard.

  • UX-Roadmapping Workshops: Agenda + Activities

    Collaboratively create a UX roadmap in a workshop setting by guiding participants through activities that familiarize them with the project goals, context, and inputs and that identify key roadmap themes and priorities.

  • Three Levels of Pain Points in Customer Experience

    Pain points are problems that occur at the different levels of the customer experience: interaction level, customer-journey level, or relationship level.

  • PM and UX Have Markedly Different Views of Their Job Responsibilities

    A survey of people in user experience and product management shows that these professionals disagree on who should be responsible for many key tasks, like doing discoveries and early design.

  • Design Systems 101

    A design system is a set of standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across pages and channels.

  • 10 Best Intranets of 2021: What Makes Them Great

    The 2021 Intranet Design Annual winning teams exhibited a capacity to swiftly pivot, as well as compassion and empathy for employees.

  • Scenario Mapping: Design Ideation Using Personas

    Persona-based scenarios can be leveraged to influence design through guided brainstorming workshops called scenario-mapping workshops.

  • Applying UX Principles to the Visual Design of Graphical Artifacts: The Case of the Heuristics Posters

    We made the 10 heuristics’ posters easy to read and understand by iterating through multiple versions and improving each based on user-centered principles and methods.

  • Getting Started with Journey Mapping: 27 Tips from Practitioners

    Set yourself up for journey-mapping success by educating yourself on the basics, defining objectives, building a crossfunctional team, collaborating on the map, and optimizing your presentation.

  • Remote Design Work: Top Challenges

    Communication is the top challenge when designing remotely, according to 213 UX professionals. Receiving feedback, replicating informal conversations, and maintaining a clear direction on projects were the biggest communication concerns.

  • Using “How Might We” Questions to Ideate on the Right Problems

    Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.

  • Design Thinking: The Learner’s Journey

    As an individual learns design thinking, they go through 4 learning phases: newcomer, adopter, leader, and grandmaster.

  • The 6 Steps to Roadmapping

    To create a roadmap, inputs are gathered and clustered into themes, then prioritized and visualized. This article covers 6 key steps to roadmapping that can be applied to any scope or industry.

  • 3 Types of Roadmaps in UX and Product Design

    Roadmaps that include UX work can have 3 scopes: product, field, and specialty. Understanding these and their benefits can focus your process, effort, and goals.

  • A Guide to Service-Blueprinting Workshops

    Service-blueprinting workshops require thoughtful planning and hands-on facilitation.

  • ResearchOps 101

    The practice of Research Operations (ResearchOps) focuses on processes and measures that support researchers in planning, conducting, and applying quality research at scale.